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Search Top 50

Search marketing is no longer a back office discipline or merely the preserve of technical specialists. Instead, search is now at the core of digital marketing as more and more of us search across all different devices to access the information we want and need.

The Drum has set out to identify and celebrate the top individuals in the UK’s paid and organic search industry in our inaugural Search Top 50 – a platform celebrating 50 of the top individuals making an impact in this exciting, constantly evolving sector.

Here is the resulting list of the Top 50 for 2014.
Rank Name Job Title Company / Organisation
1 Ian Carrington director of performance, solutions & innovation Google
2 Ben Wood global president iProspect
3 David Richards global business and strategy manager Google
4 Paul Mead chairman VCCP Media
5 Brian Kealy Bing audience lead UK Microsoft UK
6 Lloyd Cooke head of SEO Latitude Digital Marketing
7 Edward "Teddie" Cowell SEO director UK and international MediaCom
8 Helena Lopez head of search OMD International
9 Jonathan Beeston director, new product innovation EMEA Adobe
10 Andy Mihalop group head, Atlas Facebook
11 Fernando Lopez European head of SEO eBay Classifieds Group
12 David Freeman head of SEO Havas Media
13 Pete Young board director - search strategy and social MediaCom I-Lab
14 Matt Bush head of performance Google
15 Andrew Girdwood media innovations director DigitasLBi
16 Yesmin Celis head of SEO Total Media
17 Sam Auchterlonie search manager Europe Skyscanner
18 Rebecca Weeks group SEO director Manning Gottlieb OMD
19 Zoey Chant group head of SEO lastminute.com UK & IE
20 Chris Hyland director and co-founder 4Ps Marketing
21 Dixon Jones marketing director MajesticSEO
22 Mark Lewis online director John Lewis
23 Laura Scott SEO director Walker Media
24 Richard Lamb head of search Performics
25 Colm Bracken head of search advertising Microsoft
26 Matthew Phelan director and co-founder 4Ps Marketing
27 Liz Keller head of strategy Edelman
28 Monica Chia head of SEO twentysix
29 Samuel Crocker managing director Conversion Factory
30 Rebekah Schelfhout group head of search Merkle|Periscopix
31 Eleanor DeLong senior biddable and analytics director Essence
32 Stuart Bryce search marketing lead O2
33 Mark Pain head of search and biddable Maxus
34 Rob Hammond head of SEO Trinity Mirror
35 Ben Norman CEO and founder Koozai
36 Jon Myers VP and managing director EMEA Marin Software
37 Juan Camilo Vargas head of SEO Maxus
38 David Harling digital marketing director moneysupermarket
39 Jos Davies head of SEO Confused.com
40 Stephen Chester director of data and industry programmes Internet Advertising Bureau (IAB)
41 Dylan Coetzee head of media services POSSIBLE
42 Jamie Peach head of SEO House of Fraser
43 Chris Howard head of digital Shop Direct Group
44 Guy Donnelly head of search Wunderman
45 Daniel Peden head of SEO Epiphany
46 Dipesh Pattni SEO director PHD Media Limited
47 Greg Cooper CEO Search Marketing Group
48 Craig Lister head of UK & EMEA Reprise Media
49 Matt Bullas CEO Click Consult
50 Claire Mason head of SEO Services DigitasLBi