Quantcast was built on the idea of bringing relevance to digital advertising. The Quantcast Sessions interview series is an opportunity for inspirational figures from across the industry (and sometimes outside the industry) to provide a fresh viewpoint on where we’ve come from and, of course, what the future holds.
David Coulthard will be appearing alongside Konrad Feldman (CEO, Quantcast) and Justin Pearse (MD, The Drum Works) on the Lions Innovation Festival at Cannes Lions on the 26th June
It’s not often you hear deleting data compared to medieval barbarism. But this is exactly how Economist Data Editor and bestselling author Kenneth Cukier describes the actions of hospitals that routinely expunge the reams of data collected during every hospital procedure.
In the second part of Economist Data Editor and bestselling author Kenneth Cukier’s Quantcast Sessions interview, he urges us to remember that the “the twentieth century is “blood soaked in the way data has abetted ugly ends” and that we must ensure big data is used for the betterment of society.
The online advertising industry’s myopic focus on changing the way people behave, rather than the way they feel, is one of the biggest challenges it faces in attracting a higher share of brand budget, according to Thinkbox chair Tess Alps.
Alps, with a media career spanning almost four decades, is one of commercial televisions most influential figures. Credited with reinvigorating TV trade body Thinkbox since joining in 2006, she became chair in 2013.
Brands still have a long way to go in educating consumers on how their data is used to create better online experiences, according to James Dunford, Head of Acquisition at online pharmacy Chemist Direct.
As marketing and sales director of on-demand TV streaming service Now TV, part of the BskyB group, Pascal Wharton spent the first 18 months launching the proposition into the market, admitting that he was lucky enough to be granted “big budgets to grow quickly”.