Cult LDN

ROYAL SALUTE #MAKEITMOMENTOUS - Cult LDN

ROYAL SALUTE #MAKEITMOMENTOUS

10/04/2018

The Brief

Develop and implement a full social strategy, including a written and visual TOV to identify channel purpose in line with the brand pillars.

What we did

We have worked with a network of +32 global influencers to amplify experiential activities around the world in target markets. Shot a suite of immersive content on location at prestigious polo events to leverage brand storytelling and align with the recently launched brand positioning, #MakeitMomentous.

Results

+4M impressions on Royal Salute content across Twitter and Instagram
234% increase in follower acquisition compared to previous quarter
261% increase in total engagements compared to previous quarter

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