giffgaff: a disruptive brand refresh - Echo

New brand identity

Digital touchpoint identities

Print and SIM design

giffgaff: a disruptive brand refresh

Project Clients: giffgaff

giffgaff challenged Echo with uniting a strong set of brand values through the creation of a new unified brand identity.

Rather than creating a singular solution, the new giffgaff branding has a range of personalities that can be deployed in appropriate brand situations. This duality keeps the brand lively, surprising and appealing to a young audience.

The design represents digital noise, and creatively plays with the idea of the pixel, encoded with energy and movement. Vibrant colour and shape is used to bring to life the qualities of dynamism, passion and enthusiasm.

The flexible identity is brought to life across all visual assets, both digital and print including a new triple SIM design and TV idents.