AMS Media Group

Red Bull: Creating a category (a 20+ year relationship) - AMS Media Group

Red Bull: Creating a category (a 20+ year relationship)

04/01/2018
Project Clients: Red Bull

The challenge:

In 1996 AMS were appointed to help create a completely new sector within the energy drinks market effectively from a zero base in the UK: Year 1 sales = 6m cans. The UK was unique due to the long heritage of Lucozade and its energy drink dominance. 

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