Engine Creative

BUILT/ prototype branch VR tour - Engine Creative

BUILT/ prototype branch VR tour

15/11/2017
Project Clients: BUILT

Insight

In a rapidly changing market place, BUILT/ are developing a new business model to shape the future of the building materials and trade supplies industry.

Output

BUILT/ needs to be fundamentally efficient and has industry changing potential. To help realise this potential a unique VR experience was commissioned to visualise the design of the launch branch in an immersive way, providing unique insights into the new retail development.

Results

The ‘drive-through experience’ and layout of the first branch, has helped gain buy in from key stakeholders whilst providing an efficient way of scrutinising and refining the design and layout of the site.

The VR experience will also be used to validate the branch proposition with the target market at customer focus groups, in order to create the best possible customer experience.

Find Out More

VR Brand Engagement

BUILT/ Case Study

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