Recruiting supporters for Parkinson's research - Manifesto
Recruiting supporters for Parkinson's research
Parkinson’s UK drives better care, treatments and quality of life for people living with the condition. They work with the international research community to develop life-changing treatments, faster. And they won’t stop until they find a cure.
What we did
We devised a strategy to empower the very warm audience we identified, to act as brand champions in support of Parkinson's UK and their We Won't Wait campaign aims. Parkinson's UK wanted to raise awareness and build support for research into new and better treatments for people living with Parkinson’s.
These supporters were served engaging communications, including personalised video, whilst being provided with the tools they needed to amplify the campaign message across social media.
The colder audiences were presented with a personalised version of the campaign hero video via a different user journey, before being asked to register their support and make a donation.
How it went
Over the 21-day campaign, more than 68,000 people watched 100% of the hero video. Over 82% of traffic to the campaign microsite originated from social media shares.
In total, over 500,000 people took some sort of action during the campaign – driving real engagement during Parkinson’s Awareness Week and the future of their research.