BP Goes Racing - Quick Fire F1 Challenge - Collective London
BP Goes Racing - Quick Fire F1 Challenge
Why we did it -
The brief was simple – you’ve an hour with F1 driver Nico Hülkenberg. Get some engaging social content.
What we did -
Nico operates at the highest performance levels. So rather than going down the typical Q&A route, we proposed a different spin: ask Nico as many rapid-fire questions as we can in the time it takes an F1 car to drive the Barcelona circuit (around 1 minute 20 seconds). Lots of insight, lots of fun… the Quick Fire F1 Challenge was born.
As that took so little time, we were able to do something else too – The F1 Skill Challenges. As an F1 driver, Nico has exceptional hand-eye coordination and reactions. They just happen to be utilised on something most of us will never do – driving an F1 car. So what if we test his skills on in ways we’re more familiar with – playing classic quick-fire skill games? Think Bop-it and the ruler reaction test. He set his best scores and we challenged our social audience to beat them.
In total 6 pieces of content – all created in an hour, and repeated with his team mate Jolyon Palmer a few weeks later.
The content is only just starting to be utilised and, despite no paid support, is delivering real cut through on the BP Facebook page