BMW 100 Years - hps group
BMW 100 Years
As part of the BMW Group’s international Centenary celebration, we were tasked with driving footfall at the incredible BMW Group Future Experience at the Camden Roundhouse. Reflecting BMW’s philosophy of looking forward rather than back, hps group created a futuristic campaign based on what the world might be like over the #Next100 years.
Out thinking led to two creative world-firsts: the vision of London panorama that laid virtual reality over real-world photography and a hologram video & prism for mobile phones.
hps group created the hologram video, 3D assets and the panorama, allowing visitors to experience the amazing world of virtual reality through Google’s Tilt Brush 3D art on the cutting-edge HTC Vive headset.
Three exclusive VIP evenings were held, showcasing the event, the incredible BMW Vision Vehicles and more, with guest speakers including Lord Sebastian Coe, Gadget Show TV host Jason Bradbury and Editor of GQ Dylan Jones.
hps group helped bring the BMW Group closer to customers and immerse thousands of visitors in the Next 100 Years. With disruptive PR events taking place at train stations and city centres, delighting visitors with branded BMW Group VR headsets and holograms as giveaways, school trips educated and entertained by Punk Science and countless other activations across London, the BMW Group Future Experience was a huge hit not just with visitors but it also made waves on social media.