Michon

A strategic rebrand of Andusia. An award-winning, UK based waste management company. - Michon

A strategic rebrand of Andusia. An award-winning, UK based waste management company.

17/07/2017

Andusia specialise in turning waste into fuel. They handle the complete supply chain and export all over Europe. Even though they were the largest independent exporter of ‘Refuse Derived Fuel (RDF)’, they looked and sounded like a much smaller player.

Their brand didn’t reflect their expertise and unique approach or their ambitions for growth. So we identified their core values and created a brand proposition to work across all their comms. We brought it to life with a fresh, quirky visual identity that was completely different to anything else in this sector.

The logo was completely changed with the introduction of a graphic triangle device that created a bold ‘A’. The negative space within it formed the shape of an arrow pointing up to represent both logistics and the progressive nature of the brand.

We repositioned the whole brand to reflect a market leading position and gave it a massive injection of personality. We also brought their people to the fore, as research showed that they were the brand’s main assets and its reputation was built on their shoulders.

We developed clear USPs and messaging that demonstrate Andusia are the go to people for the management and export of RDF. We created a memorable and consistent brand experience across all comms channels.

“We were thrilled to showcase our new brand at the RWM show and we were delighted to hear such positive feedback from everyone.” Andusia Director

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