TLC Marketing UK

Mixed by Bosch. Baked by you. - TLC Marketing UK

Mixed by Bosch. Baked by you.

05/06/2017
Project Clients: Bosch, BSH Home Appliances, BSH

The Bosch Group is a leading global supplier of technology and services. Their award-winning kitchen appliances, have been built on over 60 years of cooking excellence.

Campaign:

Mixed by Bosch. Baked by you.

Audience:

Well-off ‘foodie’ families with disposable income.

Brief:

Drive sales of Bosch food preparation products during the Great British Bake Off season.

Insight:

Personalisation is a powerful way of adding value to a product and increasing customer engagement. Home bakers especially, love adding personal touches to their creations. The Great British Bake Off allowed Bosch to capitalise on this trend.

Reward:

Personalised baking kit worth £80 including 100% cotton twill apron, oven glove and cake tin.

TLC Scope:

Concept
Sourcing, design and fulfilment of the apron, oven glove and cake tin
Promotional website design and build
Email communication with registered customers
Customer services
Campaign management

This campaign is a great example of how brands can be efficient when it comes to tactical marketing around “themed weeks”. Campaigns like this work so well because they don’t feel intrusive and lets brands become involved without being too obvious.

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