University Of Northampton video - ifour


University of Northampton motion graphic video

University Of Northampton video

Project Clients: University of Northampton

The University of Northampton, in the heart of England, offers students the opportunity to learn in stimulating environments with modern facilities and cutting edge technology. At the heart of what they do is their commitment to transforming lives and inspiring change. 


The brief for a new video arose when the University encountered a need to educate and inform existing and potential students on the new 'Active Blending Learning' style being offered by the university. This will encourage students to take responsibility for their style and pace of learning and optimise time with lecturers. They particularly wanted to emphasise the point that the student viewing the video is an individual and will be supported with their academic, assessment and digital needs that will result in future employability.

Inspired by our very own ifour video, they knew that they wanted to convey this message in a playful manner and left us the task of researching styles and storyboarding. 

ifour solution

Having presented various styles to the client alongside a script and storyboard, we worked our animation magic to bring life to the main character Bob and key messages that he was to deliver. The end result is a fun and engaging video inviting the viewer to be inspired, reassured and intrigued enough to find out more.