Performance Horizon

Seamless Partner Migration Leads to Success for AO.com - Performance Horizon

Seamless Partner Migration Leads to Success for AO.com

20/03/2017
Project Clients: AO.com

AO.com is the United Kingdom’s leading online retailer of major domestic appliances. By democratising product choice, and making information transparent, AO customers can make informed purchase decisions based on their individual needs.

AO selected Performance Horizon in 2015 to manage their digital partner marketing program for its flagship tracking, reporting, global payments and partner management solution. As AO’s business grew and expanded across Europe, the company needed a platform that would aid this progression, allow them to connect directly and at scale with all of their marketing partners globally, and complement other aspects of their marketing strategy.

Launching with Performance Horizon has enabled AO.com to:

  • use richer, real-time data to extract actionable insights
  • implement winning strategies
  • drive high-margin revenues

“Working on an in-house affiliate programme with Performance Horizon has allowed us a great deal of innovation, reactivity and close relationships with our network of affiliates. The platform provides real-time insights, enabling us to make intuitive decisions to impact the success of our campaign. We are an advocate for in-house affiliate management and very glad to be partnered with the team at PH.” - Dominic Starkey, Marketing Director

Painless migration

In addition to client training, Performance Horizon also provided partner onboarding and migration support for AO.com. Designed for fast and effective deployment, the onboarding process included partner training and technical support to facilitate fast, successful partner migration for immediate business impact.

Directly connecting AO with its marketing partners allowed the AO.com team to optimize across their partner network, drive greater efficiencies, focus on key partners, and ultimately produce tangible business benefits. 

“The migration of AO.com to Performance Horizon has been a revelation… the migration has given us an opportunity to further strengthen our relationship with the fantastic affiliate team at AO.com. The model currently being employed by AO.com is one that I would recommend to any large business in the affiliate space. I think the figures over the past year speak for themselves, we have seen staggering growth across the program. This is down to the hard work put in by the team at AO.com.” - Partnerships Director, Myvouchercodes

​Optimisation

Both AO.com and its partners rely on ongoing technical support from Performance Horizon. With highly-responsive support available in 70 languages, AO.com and its partners easily receive answers for any questions they have regarding configuring or operating the Performance Horizon platform as well as guidance on best practices. 

“We are very impressed with the level of support we have received from Performance Horizon over the last year. They really value Nectar as a partner and we have found the team to be both responsive and knowledgeable within the affiliate sector. We can always expect a high level of service and dedication from the support team.” - Partner Director, Nectar

Results that matter

Performance Horizon’s technology platform allows AO.com and its partners to harness rich, highlygranular data, which they rely on to guide and validate their decision-making and produce winning strategies.

Deeper insights into the customer journey and what drives sales allows AO.com and their partners to make smarter decisions and continuously optimize. Having AO.com and their partners align around performance ultimately results in better customer experiences, greater conversions, increased revenues and profitability. 

“Performance Horizon has given us the level of flexibility to be more strategic with AO.com, which has led to some great campaigns with even better results. It’s beneficial to be able to see the results in real-time on the system, as it gives us an accurate view of performance.” - Account Manager, Quidco