MQA- Launching a revolutionary new music tech - Collective London
MQA- Launching a revolutionary new music tech
MQA is an incredible new music tech- A Hi-res audio you can stream or download. Effectively you’re listening to the original track- exactly how the artist intended it to be heard.
We created the campaign launch videos titled ‘Take me there’ delivering high level content to help the consumer be transported to the recordng studio and the live environment- Nothing between you and the artist. You’re there.
Explaining it can get very techy – we wanted to get cut through to extend appeal beyond pure audiophiles, to those simply passionate about music.
Using the CES Exhibition 2017 as a platform- the content was launched across the MQA site, and social platforms to show the B2B and B2C markets that this technology is a game changer.