HORLICKS - Free Mug - LIFE Agency
HORLICKS - Free Mug
THE BEST OF BOTH WORLDS
A traditional brand with loyal fans that are regular drinkers, Horlicks struggles to connect with a younger audience.
By partnering with well-known British pottery designer and manufacturer Emma Bridgewater, we created a highly desirable on-pack promotion that appealed to both older loyalists and younger non-drinkers. With just four purchases, shoppers could claim a Limited Edition Emma Bridgewater mug; beautifully adorned with the Horlicks story.
A really strong partnership between two quality brands resulted in a premium gift with purchase that will ensure in-home visibility and mental availability for years to come.