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HORLICKS - Free Mug

09/03/2017
Project Clients: GSK, GlaxoSmithKline, Horlicks

THE BEST OF BOTH WORLDS

A traditional brand with loyal fans that are regular drinkers, Horlicks struggles to connect with a younger audience.

By partnering with well-known British pottery designer and manufacturer Emma Bridgewater, we created a highly desirable on-pack promotion that appealed to both older loyalists and younger non-drinkers. With just four purchases, shoppers could claim a Limited Edition Emma Bridgewater mug; beautifully adorned with the Horlicks story.

 

A really strong partnership between two quality brands resulted in a premium gift with purchase that will ensure in-home visibility and mental availability for years to come.

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