Social video content for Hendrick’s Ministry of Marginally Superior Transport 

Hendrick’s Reactive Films - Production Process
Hendrick’s Ministry of Marginally Superior Transport Launch Film

Social Videos for Hendrick's

02/02/2017

To combat the modern travel woes of the UK’s weary commuters, Hendrick’s Gin and their agency Gravity Thinking approached us to create social content on a supersized scale. Responding to tweets from fans, we were asked to create a series of animated shorts, delivered to reactive, real-time deadlines - featuring Hendrick’s signature presenter –  to answer their commuter concerns.

For 10 days commuters were encouraged to share their travel tragedies or triumphs with a tweet to @HendricksGinUK using #HendricksMinistry, for their chance to receive a personalised video from the ministry. The campaign was then amplified by Gravity Thinking via the Hendrick’s UK Facebook and Twitter accounts for further traction.

Working closely with our agency partners, our talented design team created a variety of stunning 2D animations using After Effects.

Thanks to a brilliant team working cohesively together, a process that normally takes days to complete was achieved in a matter of hours.

Read full case study http://hubs.ly/H06nrtW0 

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