Here’s What the Internet Has to Say about Google Chrome’s New Ad Blocker - Moderator
Here’s What the Internet Has to Say about Google Chrome’s New Ad Blocker
There are few things more frustrating than watching an interesting video or reading a riveting article only to be interrupted by unwanted, irrelevant ads. Worse than that, though, is when an ad starts auto-playing in one of the many tabs you have open – it’s startling, rude, and obnoxious.
If you hated it enough, you’ve probably already installed an ad blocker to reduce the number of ads and auto-play videos you encounter when surfing the web. If you’ve been too lazy to install one like the rest of us, though, then you just have to wait it out and hope the ad is short or at least interesting. Until now, that is.
Google recently launched a built-in ad blocker for both mobile and desktop versions of Chrome. Pop-up ads, videos with sound that play automatically, flashing ads, countdown ads that take up the entire screen… basically any kind of annoying or intrusive ad will be blocked.
You may have noticed that Google has been focusing on creating a better user experience for their users, and their new, built-in ad blocker is proof of that.
As with all things Internet, everyone seems to have an opinion on the new, built-in ad blocker, and while a lot of people seem to be in favor of the new release (unsurprisingly – good riddance, ads!), not everyone has reacted with a thumbs-up.
To get a better sense of how people are reacting to this latest update, we tapped SolidOpinion’s Comments1000 technology to visualize how digital audiences have responded across the web since Google made this announcement:
Top Three Most Engaging Articles and Threads
Engagement can be measured by the number of likes, dislikes, comments, and shares an article or thread received. Engagement is a great way to gauge people’s reactions to an article. Here are the three most engaging articles on the web related to Google Chrome’s new, built-in ad blocker:
- “Sweet! Google Chrome is blocking annoying ads…” is an engaging comic shared on Reddit that hilariously questions Google’s motivations for the new ad blocker. It received 220 comments.
- “Say goodbye to flashy pop-ups and blaring auto-play ads: Google Chrome is rolling out its built-in ad blocker tomorrow to crack down on ‘annoying’ webpages” is a brief article published on DailyMail.com that provides information about the new ad blocker. It received 59 shares and 150 comments.
- “Google Chrome to eradicate ads it deems annoying or otherwise detrimental to users such as ones that auto-play video with sound” is a Reddit thread that started after an article was shared that outlined concerns that critics have about the ad blocker. The thread received 111 comments.
Top Three Most Liked Articles and Threads
Two of the three most liked articles and threads are Reddit threads coming in at number one and two. The third is an article explaining what the new ad blocker will do.
- The thread on Reddit, “Sweet! Google Chrome is blocking annoying ads…”, had the highest number of likes with 2,544 total.
- “What are tech myths you can’t believe people still believe in?” is another Reddit thread that received a high number of likes with a total of 2,278.
- “Say goodbye to flashy pop-ups and blaring auto-play ads: Google Chrome is rolling out its built-in ad blocker tomorrow to crack down on ‘annoying’ webpages” came in with the third highest number of likes at 1,710.
The Most Engaging Domains
Some domains are more popular than others and, depending on the subject, will get the most engagement when it comes to a certain topic. Regarding the new, built-in ad blocker on Chrome, the top three most engaging domains are:
- Reddit.com was the most engaging domain when it came to the topic of Google Chrome’s new, built-in ad blocker with over 1,794 engagements.
- Dailmaily.co.uk came in as the second most engaging domain on the subject with 169 engagements.
- Youtube.com was the third most engaging domain with 112 engagements related to the subject.
Top Three Most Disliked Articles and Threads
Not everyone is a fan of what others have to say about any given topic and Google Chrome’s new, built-in ad blocker is no exception. The top three most disliked articles and threads are:
- “Sweet! Google Chrome is blocking annoying ads…” was not only the most engaging and most liked Reddit thread on the subject, but it was the most disliked too. It received a total of 228 dislikes.
- “Say goodbye to flashy pop-ups and blaring auto-play ads: Google Chrome is rolling out its built-in ad blocker tomorrow to crack down on ‘annoying’ webpages” is an engaging and well-liked article that discusses Chrome’s new, built-in ad blocker, but it’s also one of the most disliked. It received a total of 99 dislikes.
- “Good news: Chrome debuts automatic blocking of annoying ads” is an article that was published on Ars Technica, but based on the numbers it wasn’t the most popular or engaging. It was, however, one of the top three most disliked articles and received a total of 34 dislikes.
This information was collected through SolidOpinion’s Comment 1000 technology which mines reader commentary and reactions on sites across the web. It can also be used to track sentiment. The response to the articles and threads was mostly positive and stayed at about 52.85 percent on average.
What do you think about Google’s new built-in ad blocker? Are you for it or concerned about possible ulterior motives?