Education & Technology

What Makes a Great Fashion Brand Logo? - Education & Technology

20 Feb 2018 - 12:20 |

What Makes a Great Fashion Brand Logo?

Now then, it seems, that the Black Community could take serious offense to a monkey if things were not properly done in the right tone, and someone in the Black Community that was a Devout Christian might really get nuts about that, but if you did it in a cartoonish fashion for the logo, with people in it too. It could be fun. And it could work, ending up a great branding case study. Please consider all this.

One of the first things that should be considered is longevity. There is no gain at all to be had from planning a branding strategy for the immediate future only. With a short-term brand image, you will be losing out on one of the most significant aspects of branding, and that is the benefit which can be gained from having a brand that lasts, that survives the storms and comes out floating beautifully, if you'll pardon the metaphor.

Consider a website for example, where your banner image can be 800 pixels wide, and a couple of hundred or more high - plenty of room for a long name, a long slogan and a few images. But what of your business cards? Can you achieve the same impact and immediate brand recognition within a space just a few centimeters square?

Top designer brands, such as Armani Jeans, Billionaire Boys Club, Kenzo and Stone Island are stocking their shelves with the latest fashion right now, so here's a glimpse of what you can expect to be trending in men's fashion in the spring and summer of 2018.

The collaboration has resulted in an integrated system of clothing with an urban elegance founded on Stone Island's technical know-how, its laboratory of colour and its historical archive of test results, textile dye recipes and handling processes. This accumulation of expertise and experience forms the brand heritage from which all of Stone Island collections are conceived and born. All of Shadow Project's clothing is rated on Stone Island's unique modular performance grid called, an organizational framework which determines the function of each garment.

There's no getting away from the seeming complex and highly technical nature of the Shadow Project's fabrics, descriptions and garment titles. Yet the amazing thing is that it all comes together in a straightforward, unfussy, less-is-more collection of luxury fashion sportswear for the discerning young man.

A good plan when it comes to creating a successful corporate brand is to consider not only the market place, but also your competitors. What makes your competitors' brand images stand out? What is it about their brand image, brand name, logo or color theme which gets them remembered? Think about the slogans or tag lines they use, and how these are perceived by customers.

A successful brand image will be one which is remembered easily, is recognized quickly and which has something to say, says it succinctly and says it effectively. It is not often successful if it makes people think for too long, tries to be too clever, denigrates the competition or is too easily dated. Try to avoid these clichés and you are already likely to be sailing on waters more likely to see you heading out for a successful, long voyage.


Education & Technology