Is Black Friday More Important than Christmas? - SaleCycle
Is Black Friday More Important than Christmas?
With Black Friday approaching, we surveyed retailers in the US and UK to see whether the big shopping day is becoming more significant than Christmas!
One retailer said:
“Black Friday is the biggest day of the year with regards to traffic and revenue. Though Christmas is much more of a slower burn for us, as a single day it wins hands down.”
The article SaleCycle recently published found that UK retailers placed more importance on Black Friday than US retailers. Surprising - considering Black Friday is very much a US tradition.
Check out all the stats and opinions from some of the biggest brands in the run-up to the big day.