Out of the Ordinary - Introducing a new creative resource for B2B marketers - Earnest
Out of the Ordinary - Introducing a new creative resource for B2B marketers
You know that old shtick about B2B marketing being just not that creative?
Yes, there is a lot of run of the mill, lowest common denominator stuff out there. But that’s just marketing in general isn’t it?
For all those happy to settle for okay because, well, it's okay - there’s a B2B marketer sticking their necks out and not playing by the rules.
Occasionally these ‘agent provocateurs’ get the acclaim they’re due (all hail Jean Claude Van Damme’s epic splits), but other times their great work may pass you by.
So at Earnest we thought it was time to celebrate the pioneers out there – bravely pushing the boundaries.
With this in mind, we’ve created ‘Out of the Ordinary’ – a living and breathing resource which aims to bring together the most interesting, progressive and occasionally leftfield examples in B2B marketing.
It builds on our earlier B2B Ideas and Innovation Matrix which is still up and live, but with even more examples.
Whether you’re a client-side marketer or agency maestro, here’s to making your next campaign out of the ordinary.
Please take https://outoftheordinary.marketing for a spin.