How do clients choose an agency? - Synergist

11 Oct 2017 - 09:22 |

How do clients choose an agency?

We’ve shared advice on how you can help determine which client types work for your agency, using data to help you see which current clients really are your most profitable and learning what doesn’t work for your agency and therefore when you should walk away from a pitch.

Across our network, we’ve seen agencies thrive when they see in black and white, what their strengths are and which projects they're great at. When you know your sweet spot, what’s holding you back?

Well potentially, winning the work. There’s nothing more frustrating than not winning a client that you know would be great for your agency and vice versa. Clients know the agency world is competitive, they understand they’re in a privileged position. In this blog we look at the things clients look for when choosing an agency to help you make sure you stand out.

Read on


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