Passion Digital

The Cambridge University Press ELT Consumer Unit has appointed Passion Digital to run its social media communications for Cambridge Dictionary - Passion Digital

30 Aug 2017 - 09:35 |

The Cambridge University Press ELT Consumer Unit has appointed Passion Digital to run its social media communications for Cambridge Dictionary

What’s The Definition of Digital Marketing Success? Ask Cambridge Dictionary

The appointment comes as Cambridge University Press looks to develop stronger brand loyalty, by effectively engaging its existing community, utilising its free-to-use products including, personalised My Dictionary functions. It will also look to drive awareness of third-party products including, Write & Improve, a free self-study service for learners of English to practise their written language.

Passion Digital is set to develop a defined channel strategy across key social media platforms, streamline brand identity, and ensure a clear and consistent call to action for users. The appointment carries a global remit to ensure efficiency and consistency of message, across the brand internationally.

Kasia Brzoska, Senior Digital Product Marketing Manager at Cambridge University Press commented about the appointment, “Passion Digital offer unrivalled expertise in digital communications and social media, and we’re truly delighted to have them on board, as our preferred agency in this area. Our community is a large one and our challenge to Passion is to excite and engage them, to increase their experience of the Cambridge Dictionary and our brand”.

Stacey Wright, Head of Social Media at Passion Digital adds, “It’s not often you get your hands on a client opportunity as famous and as significant as the Cambridge Dictionary. With over 100m monthly page impressions on the website and millions of followers across social media, there is already a huge community,  our goal being to increase that even further, and inspire higher engagement and learning across all channels with a fresh, relevant content and advertising strategy. We encourage English speakers of all levels to tune into Facebook and Twitter for playful ‘Word of The Day’ features and insightful blog posts!”.

The appointment is effective immediately and expected to be an ongoing partnership. 

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