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Nextiva: Tomas Gorny’s Two Secrets for Success - Moderator

19 Jul 2017 - 09:50 |

Nextiva: Tomas Gorny’s Two Secrets for Success

Tomas Gorny represents a stellar example of how and where corporate innovation first develops in a person. As CEO of high-growth businesses, including UnitedWeb, SiteLock, and Nextiva, Gorny’s name wasn’t always synonymous with innovation. Growing up and coming to the U.S. as an immigrant, Gorny went through a gamut of failures and successes, among them becoming a multimillionaire by 22 years old and then going nearly broke by 26 as a result of the dot com bubble.

However, these massive losses were not enough to stop Gorny’s drive towards success. The most recent example of his tenacious brand of business innovation is his founding of Nextiva with a customer-centric and innovation mindset.

Today, Nextiva has more than 750 employees worldwide and 150,000 business customers. Here, we take a closer look at some of Gorny’s secrets for success. 

 

Discard Plans Your Business’ Exit Strategy

Gorny is known for his counterintuitive thinking, risk-taking methodology. While most people would shrink away from committing to an all-in strategy and cutting off access to an exit path, there seems to be a method to his madness.

To Gorny, discarding an exit strategy enables businesses to stay focused on actually doing business in the beginning. He argues, “I always encourage businesses to focus on the value they provide to customers, rather than on an exit strategy. Too many businesses today focus on the end game from the get-go; I’ve found that if you focus too much on external outcomes you lose sight of actually building a solid business.”

He believes that putting too much effort into designing an exit strategy may distract and hamper a business’ efforts to take off in the first place. The key is to focus on frameworks and strategies that modify the internal functioning of a business rather than account for a range of possible external outcomes.

 

Innovation Begins With Change

A company’s ability to adapt and be flexible in response to certain situations and circumstances relates directly to its ability to innovate. Gorny has set an example with Nextiva by following a few key trends.

The first is the speed at which a change can be implemented. Gorny’s strategy across all of his companies relies on an approach that focuses on out-competing other companies. One of the most consistent ways to out-compete others is to quicken the pace of the types of innovations you can deliver.

To that end, he has created a specialized team to work on innovations and generate ideas to boost the company’s productivity. The attention a company gives to its product is directly related to the success of its reception on the market. Gorny explains: “We [Nextiva, specifically] are extremely focused on designing products that are very appealing. And we are very conscious about the user experience because users will stare at a product 4, 8, 10, 12 hours a day.”

There are a number of additional ways you can secure a competitive advantage through change. Focusing on technology and being knowledgeable about your competitors’ capabilities can put your business much further ahead when it comes to developing new ideas and keeping up with the market standards.

Gorny’s genius lies in going against traditional mindsets. His founding of Nextiva symbolizes something unconventional. Even with the most intense competition in the marketplace, Gorny is confident that his innovative, customer-centric approach will be key to providing his company with the necessary distinction it needs to be one of the fastest growing businesses this century. 

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