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Nokia 3310 goes on sale in the UK - the impact of nostalgia in marketing - Greenlight

5 Jun 2017 - 12:47 |

Nokia 3310 goes on sale in the UK - the impact of nostalgia in marketing

One of the most highly anticipated mobile phones of the year is finally here - and it's a £50 plastic device with an alphanumeric keyboard and 2G connectivity.

First unveiled at Mobile World Congress in February, the Nokia 3310 from HMD Global is a throwback to the days when phones were "dumb" and the closest thing to an app was the game Snake.

The new phone mimics the design of the original handset, which launched in the year 2000, but is slimmer and lighter with a 2.4-inch colour display and 2-megapixel rear camera.

HMD claims it is just as durable as the original, so you can drop it on the floor without smashing it, and it has a removable 1200 mAh battery boasting 22 hours of talk-time and a month long stand-by.

It has 16MB of internal memory, which can be expanded up to 32 GB with a microSD card, and yes - it comes with the iconic mobile game, Snake.

The handset comes in four colours - Warm Red and Yellow, both with a gloss finish, and Dark Blue and Grey both with a matte finish.

"Today is the day many nostalgic tech fans have been waiting for, as the Nokia 3310 goes back on sale," said Andreas Pouros, co-founder of digital growth agency Greenlight Digital.

"Leveraging sentiment from the past has so far, been an effective way for Nokia to communicate with its audience after the announcement drummed up plenty of excitement at Mobile World Congress earlier this year.

"It'll be interesting to see if the sales reflect the hype for Nokia 3310, or if it was simply a PR stunt to generate excitement for the brand."

The new Nokia 3310 carries a recommended price tag of £49.99 - significantly less than its original price of £129.

HMD has confirmed that it is available from a number of retailers and operators including Carphone Warehouse and Vodafone.

This article was first published on the Mirror website.

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