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Home creates ecommerce site for boudoir lingerie brand Something Wicked - Home

13 Apr 2017 - 11:29 |

Home creates ecommerce site for boudoir lingerie brand Something Wicked

Integrated marketing agency, Home, has designed and built a brand new ecommerce site for luxury lingerie brand, Something Wicked.

The high-end lingerie brand, which is designed and manufactured in Leeds, has revamped its website signalling a bold step forward for the company which has recently undergone new management.

A key feature of the new website is the brand’s fully shoppable videos which lets customers shop their mood. Using innovative technology, customers can explore the products showcased throughout the videos and are able to click directly through to purchase.

Steff McGrath, Managing Partner at Something Wicked, said: “We wanted to re-launch the brand and a new website was the perfect way to launch and showcase our latest collections. We’ve got the right mix of creative and aspirational branding, and to be using new technology in our videos is really exciting.”

Sam Rainey, Managing Partner at Home, added: “We’ve worked with Something Wicked on everything from brand strategy and planning, to website design, creative execution, video production and integrated media buying and delivery. The luxury lingerie sector is booming right now, and with such a powerful brand, it’s a really exciting time to be working with them. In fact, we’ve been so impressed with the business and the potential of the brand that we’ve put our money where our mouth is to become a significant shareholder in the business. The only way is up for Something Wicked.”

Home is an integrated marketing agency based in Leeds, London, Edinburgh and Gibraltar. Now employing over 200 staff with a turnover of nearly £30m, it works across the key disciplines of branding, advertising, media and search-driven digital marketing (SEO, PPC, PR and social media). RAR recommended, DADI award winning and a Google Premier Partner, Home was named 2015’s No1 Independent Agency in the UK with 100+ staff.

You can visit Something Wicked here: http://www.somethingwicked.co.uk/

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