A Beginner’s Guide to Abandonment Surveys - SaleCycle
A Beginner’s Guide to Abandonment Surveys
We look at Abandonment Surveys and how they can help retailers to understand more about the reasons for cart abandonment…
Around 76% of visitors who add items to their baskets will abandon the site without making a purchase on the average e-commerce site. This will vary by industry too, with lower rates for sectors like fashion, higher ones for travel and utilities.