Mediasmart Mobile DSP is the first Spanish company focusing on the real time optimization of mobile advertising (both on smartphones and tablets) using its proprietary technology platform.
Mediasmart Mobile was one of the first movers into the mobile programmatic ecosystem, having launched in Jan 2012. It gives access to global mobile inventory - both in mobile apps and web - from more than twenty six ad exchanges/SSPs, and it has successfully proven throughout the years that its algorithms can effectively manage big data to deliver results.
A proven and scalable technology, currently handling more than 800,000 ad requests per second, Mediasmart can be used directly by clients on a self-serve basis or via APIs, and it handles both RTB and programmatic direct buys.
Located in London, Madrid and Paris, Mediasmart Mobile includes a team of mobile and advertising experts, and is backed by well-known investors KOMM Investment (Michael Kleindl) and Kibo Ventures (Aquilino Peña).