Client: The ShoeCare-Shop, who specialise in cedar shoe trees and luxury shoe care.
Reach & Frequency: ABC1 Audience, Male and Female, Purchasers of traditional leather and high fashion shoes.
Location & Campaign Duration: Greater London for duration of twelve months.
Marketing Objective: Increase awareness of The ShoeCare-Shop’s online store and encourage purchases of their luxury shore care products and cedar shoe trees.
What were the Challenges / Background of the Campaign?
The ShoeCare-Shop required a high impact advertising solution to make consumers aware of their online store and the products they stock.
The client contacted London Taxi Advertising to seek an advertising solution that could reach their target audience and extend to high footfall shopping areas such as Mayfair, Soho and Covent Garden where other Outdoor Media cannot reach.
New to taxi advertising, and no design agency appointed the client was concerned they could not create the design on their advertising.
What was the Solution?
The London Taxi Advertising design team created the advertising artwork for the taxi whilst communicating with the client to ensure key images and messages were included. The design is clean and sophisticated and embodies images of the luxury products and cedar shoe trees from the online stockist, and showcases the tempting 20 price tag and website details.
Full livery taxi advertising was commissioned for twelve months by the client to target business commuters, leisure and shopping audiences in Greater London, in hard to reach areas whilst simply engaged in their day-to-day activities.
What were the Results?
The campaign is still running targeting locals, tourists and business people in The Capital.
What was the Key Learning’s of this Campaign?
Full Livery Taxi Advertising is an excellent advertising tool for fashion clients as campaigns deliver huge coverage of London adults, and generates widespread brand impact across Greater London. Taxis have always been an iconic symbol of the UK and represent a high-quality advertising format for brands that need a great impact method to reach their consumers on a street level.