Your customers need to 'feel' and understand what's special and different about your brand or organisation before they can choose you. That's the starting point for all my work with clients. My copy builds brands through every touchpoint - packaging, websites, ads brochures, prospectuses, guest directories, letters...
You can trust me to get it right because I'm that rare thing: both a 'creative' and 'long' copywriter. It's thanks to a 10 year dyed-in-the-wool responsive agency background followed by 11 years' freelance, working mostly for direct clients and design consultancies. It's especially helpful in this online-offline world.
So what do you need to do? Clarify your tone of voice to create consistency across all your marketing and communications? Or just have someone slot into the process and create the right copy for one particular project?
Clients in the past 24 months:
“I hugely value Liz’s skills as a writer. She’s highly intuitive and will invest time getting to know the client and his/her business’ needs then craft the copy to fit like a Savile Row suit."
Kath Macintrye, MD 13hundred