Your customers need to 'feel' and understand what's special and different about your brand or organisation before they can choose you. That's the starting point for all my work. My copy builds brands through every touchpoint - packaging, websites, ads, brochures, prospectuses, guest directories, letters... Whatever you need, you can trust me to get it right.
I'm a rare thing: both a 'creative' and 'long' copywriter. It's thanks to 10 years' copywriting in ad agencies followed by 13 years freelance.
So what do you need to do? Clarify your tone of voice to create consistency? Or just create the right copy for a project?
Some websites I've recently written:
“I hugely value Liz’s skills as a writer. She’s highly intuitive and will invest time getting to know the client and his/her business’ needs then craft the copy to fit like a Savile Row suit."
Kath Macintrye, MD 13hundred