About Adaptly

Focused on client success, Adaptly positions marketers at the cutting edge of social advertising through access to the latest platform offerings, personalised marketing expertise, and trusted technology. An inaugural member of the major platforms’ API programmes, we give our clients first-mover advantage through products offered by walled gardens like Facebook, Instagram, Snapchat, Twitter, and Pinterest. Strategy and media operations teams are partner-certified and share 7+ years of data-driven insights with clients. Our proprietary technology delivers multi-platform campaign optimisation and real-time insights with unique workflow efficiencies, delivering exceptional results for clients such as MasterCard, FOX and KFC.

Founded in 2010, Adaptly is headquartered in New York and has more than 135 employees in an additional four offices across the globe: London, Chicago, Los Angeles, and San Francisco. 

Latest News

Understanding the New Generation of Gen Z Social Platforms

A flurry of new social platforms are emerging with a clear focus on Generation Z: a young and tech-savvy demographic segment which, in reality, many marketers know relatively little about.

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The Social Wedding: How Planning (and Selling) the Big Day is Going Digital

The start of summer marks peak wedding season, with July to September the most popular months for couples to celebrate their big days.

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Why Social Could be Better Bang for Your Buck Than TV

TV advertising spend is set to shrink. This is hardly surprising. The latest Advertising Association/WARC Expenditure Report forecasts that TV ad expenditure will decline by 0.5% in 2017. 

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Improving Paid Social Results through Strong Client Relationships

Paid social is a relatively new but quickly evolving addition to the digital marketing mix, and is likely to represent a larger than ever percentage of total media budgets in 2017.

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The Power of Real-Time Content

Amidst a 150% increase in video consumption on Instagram, as well as the rollout of ‘Stories’ last year, it is safe to say that moving ima

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