About Adaptly

Focused on client success, Adaptly positions marketers at the cutting edge of social advertising through access to the latest platform offerings, personalised marketing expertise, and trusted technology. An inaugural member of the major platforms’ API programmes, we give our clients first-mover advantage through products offered by walled gardens like Facebook, Instagram, Snapchat, Twitter, and Pinterest. Strategy and media operations teams are partner-certified and share 7+ years of data-driven insights with clients. Our proprietary technology delivers multi-platform campaign optimisation and real-time insights with unique workflow efficiencies, delivering exceptional results for clients such as MasterCard, FOX and KFC.

Founded in 2010, Adaptly is headquartered in New York and has more than 135 employees in an additional four offices across the globe: London, Chicago, Los Angeles, and San Francisco. 

Latest News

Social Media Audiences: Can Targeting Ever Be Too Narrow?

While most traditional marketing methods restrict advertisers to market the same message to a select audience at scale, social platforms offer the unique opportunity to personalise messaging and creative to individual consumers.

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Last Minute Tips for Paid Social Success This Valentine’s Day

Love it or hate it: Valentine’s Day is, literally, around the corner.

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The Mysterious Gen Z (And How to Connect with Them Through Social)

Move aside Millennials for here comes Generation Z: a young and tech-savvy demographic segment which, in reality, many marketers know relatively little about.

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On The Paid Social Horizon: 3 Predictions for 2017

With the few weeks of 2017 in the books, top executives at social media advertising agency Adaptly shares their thoughts on what the rest of the year will bring.

Milana Saric, Account Director EMEA

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5 Important Differences Between U.K. and U.S. Social Advertisers

We live in a global world where the rapidly evolving digital landscape means that most of us are constantly connected. New technologies make it easier than ever to effortlessly share information and connect with others regardless of their physical location.

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