About Adaptly

Focused on client success, Adaptly positions marketers at the cutting edge of social advertising through access to the latest platform offerings, personalised marketing expertise, and trusted technology. An inaugural member of the major platforms’ API programmes, we give our clients first-mover advantage through products offered by walled gardens like Facebook, Instagram, Snapchat, Twitter, and Pinterest. Strategy and media operations teams are partner-certified and share 7+ years of data-driven insights with clients. Our proprietary technology delivers multi-platform campaign optimisation and real-time insights with unique workflow efficiencies, delivering exceptional results for clients such as MasterCard, FOX and KFC.

Founded in 2010, Adaptly is headquartered in New York and has more than 135 employees in an additional four offices across the globe: London, Chicago, Los Angeles, and San Francisco. 

Latest News

Improving Paid Social Results through Strong Client Relationships

Paid social is a relatively new but quickly evolving addition to the digital marketing mix, and is likely to represent a larger than ever percentage of total media budgets in 2017.

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The Power of Real-Time Content

Amidst a 150% increase in video consumption on Instagram, as well as the rollout of ‘Stories’ last year, it is safe to say that moving ima

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Taking a Multi-Platform Approach to Paid Social During Prime Retail Events

Spring has finally sprung and with it comes a hectic period in the annual retail calendar. Nationally spanning events such as Mother’s Day, Easter and the May Bank Holidays present ample opportunities for brands to connect with consumers on social media.

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Social Media Audiences: Can Targeting Ever Be Too Narrow?

While most traditional marketing methods restrict advertisers to market the same message to a select audience at scale, social platforms offer the unique opportunity to personalise messaging and creative to individual consumers.

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Last Minute Tips for Paid Social Success This Valentine’s Day

Love it or hate it: Valentine’s Day is, literally, around the corner.

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