Case Study - Quantcast

Quantcast Session Interview Series

Objectives:

Quantcast wanted to make the impact of its flagship one-day conference last longer, align itself with the creative industries and future thinking.

Strategy:

A studio was built at the event and attendees and keynote speakers, such as former Formula One racing driver David Coulthard, were interviewed throughout the day. From this a high-quality video interview series called Quantcast Sessions was created.

Choosing the right medium - A dedicated hub was created to promote and host the series. Launched in March 2015, new episodes will be launched every month with an associated article. The rolling program of content will run all year and released monthly until the next event takes place in November 2015.

Reach - All the content is promoted across The Drum’s media ecosystem.

Results:

Ongoing.