Opinion

The Drum 'would not exist' without Margaret Thatcher

Why The Drum would not have existed if it wasn’t for Margaret Thatcher

If it wasn’t for Margaret Thatcher the website you are currently looking at would not exist. The 40 odd people I can see as I write these... Read more

1 comment

Gordon Young - 09/04/2013

Media

Get Lucky: why even the best marketing leaves a lot to chance

Opinion: Writer, Reader, Rascal

Andrew Boulton, copywriter at Together Agency, on the role of chance in delivering a marketing message. Read more

3 comments

Andrew Boulton - 09/04/2013

Marketing

How Margaret Thatcher transformed the world of modern political communications

Opinion: Guest Columnists

How Margaret Thatcher transformed the world of modern political communications video

As many of her obituaries have made clear, Margaret Thatcher is largely remembered as a... Read more

0 comments

Jason Stone - 09/04/2013

Advertising

video

Why Margaret Thatcher was a great leader

Opinion: It's Lonely at the Top

Regardless of whether you liked or loathed Margaret Thatcher as a politician, as Britain’s Prime Minister or even as a human being, it is... Read more

1 comment

Richard Draycott - 09/04/2013

Marketing

Lynda Relph-Knight lauds Thatcher's design nous

Opinion: Guest Columnists

It is easy to knock Margaret Thatcher. The crushing of the print unions, the miners’ strike, the Falklands War and the evolution of the... Read more

0 comments

Lynda Relph Knight - 09/04/2013

Design

Can it be that US customers really just want a bargain?

Opinion: Letter from America

What is it with British retailers and the American market? With the news that Tesco faces a £1 billion writedown on its six-year-old... Read more

0 comments

Noel Young - 09/04/2013

Advertising

Margaret Thatcher was a PR dream

Opinion: Smack My Pitch Up

There are a number of reasons why I loved Baroness Thatcher. In my early life she was the main focus of my A-Level Politics classes and... Read more

3 comments

Andy Barr - 08/04/2013

Public Relations

Following The Red Brick Road buyout: From Tesco to MBO for the agency Sir Frank Lowe started

Opinion: Mergers and acquisitions

The past month has been relatively quiet on the deals front – why this is, it’s hard to say - perhaps it has something to do with the... Read more

0 comments

Tony Walford - 05/04/2013

Advertising

Not so corporate after all: the best brand pranks and hoaxes

Opinion: The Viral Video Blog

In a week where April Fools' Day gags have dominated The Drum's Viral Video Chart, Mel Peck from... Read more

0 comments

Mel Peck - 05/04/2013

Digital

video

The state of retail: evolution and success

Opinion: Consultancy Matters

This is a guest post from James Miller, lead consultant retail and property, Data & Analytics Experian Marketing Services ... Read more

0 comments

Marie Myles - 05/04/2013

Digital

A 'shitter of a week' for George Osborne and his PR team

Banker bashing is back and George Osborne disables his PR team

Opinion: Smack My Pitch Up

Everyone had a good week? I have just about recovered from the abuse in reaction to my last column about Ed Milibland. ... Read more

1 comment

Andy Barr - 05/04/2013

Public Relations

© Yang Liu/Evolve Images. Courtesy of our partners at evolveimages.com

The internet of things: an elephant in the room that threatens to squash us

Opinion: Lewis Blackwell

I've had coffee with an ambassador who represents the elephant in the corner of the room. ... Read more

1 comment

Lewis Blackwell - 04/04/2013

Digital

Ikea Live - 10 tips for an effective content strategy

Opinion: What were they thinking?

I'm sure many of us took the obligatory stroll around Ikea this Easter weekend, and it was while... Read more

2 comments

Nick Watt - 04/04/2013

Digital

Breaking a sponsorship deal: all fired up over nothing?

Opinion: Guest Columnists

With Viking River Cruises dropping out as sponsor of ITV murder drama Broadchurch because a burning boat was seen on screen, Sam Fowler,... Read more

0 comments

Sam Fowler - 04/04/2013

Sponsorship

Mobile is 40 – and has grown into an authoritative communications channel

Opinion: Guest Columnists

Paul Doran, founder of Switch Communications and a PRCA Digital Group member offers his thoughts on the impact of the mobile phone as it... Read more

0 comments

Paul Doran - 03/04/2013

Mobile

Omnichannel – what an Omnishambles

Opinion: Grownup e-commerce

The political satire TV programme ‘The Thick Of It’ coined the word Omnishambles back in 2009. We then saw it used by real life... Read more

2 comments

Hayden Sutherland - 02/04/2013

Digital

The aggressive consumer: welcome to hardest working marketing industry ever

Opinion: Writer, Reader, Rascal

Andrew Boulton, copywriter at Together Agency, welcomes a more hostile marketing environment Read more

0 comments

Andrew Boulton - 02/04/2013

Marketing

Viral Chart highlights: Advertisers can't get enough of animals

Opinion: The Viral Video Blog

Mel Peck from the Viral Ad Network picks out the best bits from The Drum's Viral Video Chart and... Read more

0 comments

Mel Peck - 29/03/2013

Advertising

video

Getting Armchair Travellers out of their seats

Opinion: Consultancy Matters

This is a guest post from Ian Welch, Consultant, Data and Analytics at Experian Marketing Services ... Read more

0 comments

Marie Myles - 28/03/2013

Digital

Adapt (and prosper) or die: Why the marketing industry is becoming attractive to outsiders

Opinion: Mergers and acquisitions

Business, they say, is a lot like life – and so it is. In life, particularly at times of crisis or upheaval, it is not the strongest, or... Read more

0 comments

Andrew Moss - 28/03/2013

Marketing

Have your say

Opinion, blogs and columnists - call them what you like - this is the section where people have something to say. You might agree or you might not - whatever opinion you have make your views known in comments. Views of writers are not necessarily those of The Drum. If you would like to contribute a comment piece, email your idea to opinion@thedrum.com.