Opinion

Opinion

LinkedIn invitations – Five tips to avoid a recipient meltdown

I was interested to read about the now infamous 'LinkedIn fail' by the hapless Kelly Blazek. Read more

Reputations, hubris and a stunning loss of influence – Kelly Blazek's LinkedIn fail

I cringe at the overused phrase ‘personal brand’. Even on digital and social media, you’re... Read more

Mobile World Congress 2014 - The Everything Business

Mobile World Congress 2014 was always going to be the biggest ever: eight halls of exhibitors at... Read more

The battle between Ocado and Waitrose shows why an integrated campaign needs more than marcoms

Integration. Integration. Integration. It’s a maxim we’re all very familiar with, and yet there... Read more

Pages

Subscribe to Opinions

Have your say

Opinion, blogs and columnists - call them what you like - this is the section where people have something to say. You might agree or you might not - whatever opinion you have make your views known in comments. Views of writers are not necessarily those of The Drum. If you would like to contribute a comment piece, email your idea to opinion@thedrum.com.