Opinion

WPP results: Four 'grey swans' fail to trouble Sir Martin Sorrell

The Drum's resident marketing finance expert, Green Square partner Tony Walford, gets to grips with today's financial results from WPP,... Read more

0 comments

Tony Walford - 01/03/2013

Marketing

Ketchup is ketchup, so why does the Heinz brand mean so much?

Opinion: Guest Columnists

Ketchup is weird, Malcolm Gladwell observed a few years back. It is served alongside mustard, but while mustard is a highly diverse... Read more

6 comments

Uri Baruchin - 01/03/2013

Design

Jim Houghton looks at what we can learn from the 'big four'

As WPP posts record pre-tax profits, what can we learn from the big four marketing groups?

Opinion: Guest Columnists

As WPP today announces another record financial year, posting pre-tax profits £1.3bn, Results International partner Jim Houghton reads... Read more

0 comments

Jim Houghton - 01/03/2013

Marketing

The High Street might be broken, but...

Opinion: Grownup e-commerce

It seems that almost every day another story of retail doom and gloom on the High Street gets published. The way some articles are... Read more

1 comment

Hayden Sutherland - 28/02/2013

Digital

It has been a painful week for Interflora

Are we OK to kick in former clients now? Oh yeah, and the UK got downgraded apparently?

Opinion: Smack My Pitch Up

No time for niceties and introductions this week. Let's get straight into it, as it is a busy one. ... Read more

0 comments

Andy Barr - 28/02/2013

Public Relations

Google Glass and the most extreme job interview ever from Heineken - the story behind this week's viral videos

Opinion: The Viral Video Blog

Mel Peck from the Viral Ad Network picks out the highlights from The Drum's Viral Video Chart and... Read more

0 comments

Mel Peck - 28/02/2013

Digital

video

The Best of Both Worlds. Just Click and Collect!

Opinion: Charlotte Amos - Retail in Detail

Retailers are constantly looking for new ways to ensure customer satisfaction. Luckily for any disgruntled online shoppers, Click and... Read more

0 comments

Charlotte Amos - 28/02/2013

Digital

Why understanding marketing science can make your advertising more effective

Opinion: Guest Columnists

In this series of blog posts, researchers from the Ehrenberg-Bass Institute share the major... Read more

0 comments

Virginia Beal - 27/02/2013

Marketing

Does Google's hardline stance on Interflora spell the end of the advertorial?

Opinion: Guest Columnists

Advertorials in newspapers have been an effective and accepted marketing tool for many years and long before the internet. In most cases,... Read more

2 comments

David Mill - 26/02/2013

Digital

Brand owners should heed Google action on Interflora and take steps to come up smelling of roses

Opinion: Guest Columnists

As reported by The Drum, floristry brand Interflora has been effectively wiped from the internet by Google after the company was deemed... Read more

7 comments

Alex Wares - 26/02/2013

Digital

No time for nicey nicey: why it’s better to be bolder with copywriting

Opinion: Writer, Reader, Rascal

Andrew Boulton, copywriter at the Together Agency, on why a meek approach to copywriting will get you nowhere Read more

0 comments

Andrew Boulton - 26/02/2013

Advertising

Why the chief information officer is becoming the marketer's best friend

Opinion: Guest Columnists

More and more, chief marketing officers are spending their working days looking at big data analytics. After all, the marketer’s job is... Read more

1 comment

Surjit Chana - 25/02/2013

Marketing

Understanding the good - and bad - of performance marketing

Opinion: Guest Columnists

Performance marketing is perhaps the most underrated and misunderstood media channel in all of advertising. After more than a decade in... Read more

0 comments

Peter Klein - 25/02/2013

Marketing

Teens, Tumblr and the hidden worlds of the social web

Opinion: Guest Columnists

On an unproductive afternoon of idly clicking through interconnected blog posts, I recently found myself on a web page dedicated to the... Read more

2 comments

Annie Macfarlane - 25/02/2013

Social Media

The Legal View - Could the Defamation Bill recommendations really be unlawful?

Opinion: Guest Columnists

Following much ballyhoo around the Leveson Inquiry and the future of press regulation, the Government's Defamation Bill, including some... Read more

0 comments

Staff Writer - 25/02/2013

Media

New ABC circulation figures mean the concept of the 'magazine' shifts again

Opinion: Guest Columnists

The Professional Publishers Association (PPA) released its first combined ABC-audited circulation figures for print and digital editions... Read more

0 comments

James Papworth - 22/02/2013

Media

Celebrity endorsements: how to avoid over-exposure when the heat is on

Opinion: Guest Columnists

The recent high profile cases of Tiger Woods, Lance Armstrong and now, Oscar Pistorius, each individually highlight, in radically... Read more

1 comment

Grigor Milne - 22/02/2013

Sponsorship

The newest new media: why more ads at ATMs could be on the cards

Opinion: Mergers and acquisitions

A notable trend on the mergers and acquisitions scene over the past year or so has been the acquisition of marketing agencies (or at... Read more

0 comments

Andrew Moss - 22/02/2013

Marketing

Are your agency leaders up to the task? Take our Friday quick quiz

Opinion: It's Lonely at the Top

It is highly unlikely that you are the only leader in your business. You’ll no doubt have a partner with whom you decided to launch your... Read more

0 comments

Richard Draycott - 22/02/2013

Advertising

Understanding the 'fuzzy data' of performance marketing and e-commerce

Opinion: Has Ve Got News For You?

Those who were in America when George W. Bush described Al Gore’s economic figures as “fuzzy math,” will remember how whilst he kept... Read more

0 comments

Kathy Heslop - 22/02/2013

Digital

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