Opinion

Big ideas in small packages: insights & implications from SXSW 2013

This year's Interactive element of SXSW has finished for another year over in Austin. Roger Gagnon, vice president of insight and... Read more

0 comments

Roger Gagnon - 15/03/2013

Digital

Viral Chart Highlights: Another epic marketing win from Old Spice

Opinion: The Viral Video Blog

Mel Peck from the Viral Ad Network picks out the best bits from The Drum's Viral Video Chart and... Read more

0 comments

Mel Peck - 14/03/2013

Advertising

video

A new economy of sharing emerges at unapologetically weird SXSW

Opinion: Guest Columnists

Instagram for cyborgs, what can we learn from the Unabomber and why the Neanderthals were lousy entrepreneurs. You wouldn’t find content... Read more

0 comments

Gareth Jones - 13/03/2013

Digital

RAR has published its Top 100 Agencies Outside London report

Top agencies outside London seeing significant green shoots, but KPIs vary widely amongst regions

Opinion: Guest Columnists

In the first of an RAR two-part series about agency finances to coincide with the publication of its Top 100 Agencies Outside London... Read more

0 comments

Diane Young - 13/03/2013

Advertising

Life through a lens: Will Google Glass turn us all into drones?

Opinion: Guest Columnists

Google Glass was demonstrated at SXSW this week, prompting much debate about whether the tech giant's latest gadget will change how we... Read more

2 comments

Ed Castillo - 13/03/2013

Media

Blame the name: the tricky copywriting art of successfully naming a product

Opinion: Writer, Reader, Rascal

Andrew Boulton, copywriter at the Together Agency, on why commercial success can all be in a name. Read more

11 comments

Andrew Boulton - 12/03/2013

Marketing

SXSW panel report: Sources in the Social Media Age

Opinion: Guest Columnists

Journalism has been heavily affected and influenced through the advent of social media, both in terms of making communication with... Read more

1 comment

Stephen Lepitak - 09/03/2013

Social Media

How an Apple genius brought chaos to a great US chain store brand

Opinion: Letter from America

It seemed like a dream idea at the time. Take the genius executive who created the iconic Apple stores around the world and transplant... Read more

1 comment

Noel Young - 08/03/2013

Advertising

gallery

How Three and Wieden + Kennedy scored a viral smash thanks to a dancing pony

Opinion: The Viral Video Blog

Mel Peck from the Viral Ad Network picks out the highlights from The Drum's Viral Video Chart and... Read more

0 comments

Mel Peck - 08/03/2013

Advertising

video

ABCs – Steep sales decline continues for Scottish newspapers

Opinion: Carat on Media...

Overview by Fiona Booth – Research Manager ... Read more

0 comments

Carat on Media... - 08/03/2013

Media

LBM was snapped up by Stream Global Services

As digital and mobile boom, direct marketing's time has finally come

Opinion: Mergers and acquisitions

We don’t write about direct marketing very often, or its close relative, customer relationship management (or more commonly, CRM). ... Read more

0 comments

Tony Walford - 08/03/2013

Marketing

ABCs: Sun on Sunday down 1.3 million sales on last year

Opinion: Carat on Media...

National newspaper sales in February fell by 2.2% month on month, with only two titles - Sunday Mirror and i - claiming growth on last... Read more

0 comments

Carat on Media... - 08/03/2013

Media

How did Evernote handle its hacking crisis?

Opinion: What were they thinking?

Leadership in this digital age comes with plenty of new challenges. Business decisions that in the past would have been easy to predict... Read more

4 comments

Jon Bains - 08/03/2013

Digital

John Lewis's snowmen have helped staff to bumper bonuses

This lady ain't for turning - John Lewis, Standard Chartered and RBS get the nod

Opinion: Smack My Pitch Up

Where to start? It’s been a big week across the board. ... Read more

0 comments

Andy Barr - 07/03/2013

Public Relations

Interview with Jeremy Gilley, Founder of Peace One Day

Opinion: Has Ve Got News For You?

In the second in our series, we are delighted to share this interview with the extraordinary Jeremy Gilley, Founder of Peace One Day. ... Read more

0 comments

Kathy Heslop - 06/03/2013

Digital

Ands & Buts: Why conversational copywriting needs to break the rules

Opinion: Writer, Reader, Rascal

Andrew Boulton, copywriter at Together Agency, on why there’s no room for rigid English in marketing. Read more

14 comments

Andrew Boulton - 05/03/2013

Advertising

Top (legal) tips to beat the taxman in 2013 from Wow and MiNetwork

Opinion: Guest Columnists

As the end of the financial year looms, Simon Weeks, tax partner and founder at specialist creative industries accountancy firm The Wow... Read more

0 comments

- 04/03/2013

Digital

Sir Martin Sorrell says Twitter is a 'PR medium, not an advertising one'

Good on you Sir Martin - why Sorrell is right about Twitter being a PR medium, not an advertising one

Opinion: Mergers and acquisitions

Today (Friday 2nd March) sees marketing services giant WPP unveil its latest set of results. These are being considered elsewhere on The... Read more

1 comment

Barry Dudley - 01/03/2013

Marketing

Lewis Blackwell is not impressed by EE's expensive Kevin Bacon ads

Is EE's rebrand doomed to fail? Why its Kevin Bacon ads leave me feeling misled

Opinion: Lewis Blackwell

For the first in a regular column, Lewis Blackwell emerges from the cinema confused by a brand makeover. Instead of embracing the... Read more

14 comments

Lewis Blackwell - 01/03/2013

Design

WPP results: Four 'grey swans' fail to trouble Sir Martin Sorrell

Opinion: Guest Columnists

The Drum's resident marketing finance expert, Green Square partner Tony Walford, gets to grips with today's financial results from WPP,... Read more

0 comments

Tony Walford - 01/03/2013

Marketing

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