Opinion

Opinion

10 reasons why George Lois and Howard Luck Gossage would excel in advertising today

I was fortunate enough a few months ago to have lunch with the New York ad legend George Lois in... Read more

If content is king, paid media is heir to the throne

As the CEO of a full-service social agency I have an overview of the content and media executions... Read more

The view from Brazil: How the World Cup advertising battle is playing out on the ground

The World Cup may be a television advertiser's dream and a social media bonanza, but how is the... Read more

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Opinion, blogs and columnists - call them what you like - this is the section where people have something to say. You might agree or you might not - whatever opinion you have make your views known in comments. Views of writers are not necessarily those of The Drum. If you would like to contribute a comment piece, email your idea to opinion@thedrum.com.