Opinion

Sense, sensibility and SEO: Why search optimisation means nothing without good copywriting

Andrew Boulton, copywriter at Together Agency, on why SEO should always be left in the safe hands of a good copywriter. Read more

3 comments

Andrew Boulton - 07/05/2013

Digital

BIMA D-Day: Why your digital agency should get involved this year

Opinion: Guest Columnists

BIMA D-Day is an annual initiative that promotes digital careers to thousands of young people across the UK. Andrew Henning, chair of... Read more

1 comment

Andrew Henning - 07/05/2013

Digital

gallery

How can brands stand out from the crowd?

How to be brands and influence people

Opinion: Guest Columnists

Brands used to have it so much easier. ‘Build it and they will come’ was the motto of the day. Companies put their latest product into... Read more

2 comments

Dan Spalding - 03/05/2013

Advertising

Why HTML5 will be the future of TV

Opinion: Justin Pearse

It’s become a pretty widely accepted idea that the future of mobile is HTML5. What isn’t so widely discussed is that the future of TV... Read more

0 comments

Justin Pearse - 03/05/2013

Digital

More than mere copycats: How own-label brands are learning to go their own way

Opinion: Guest Columnists

Have you ever reached for the Head & Shoulders in-store, only to get home and realise it's the Boots own-label version in your bag? ... Read more

1 comment

Ian Schofield - 03/05/2013

Advertising

The shit hit the fan for Rolls Royce Aerospace this week

The sun is shining and the UK is on the up (for this week anyway)

Opinion: Smack My Pitch Up

The sun pops out and all of a sudden the UK appears to be on an upward trend with positive news galore. ... Read more

0 comments

Andy Barr - 03/05/2013

Public Relations

Embracing the future - now.

Opinion: Charlotte Amos - Retail in Detail

With so many traditional retailers failing to embrace change and look to the future early enough (e.g. Blockbusters and HMV) it’s so good... Read more

0 comments

Charlotte Amos - 03/05/2013

Marketing

From arousal to behaviour: How out of home influences the five stages of brain reaction

Opinion: Guest Columnists

Mungo Knott, marketing and insight director at Primesight, worked with psychologists from... Read more

0 comments

Mungo Knott - 03/05/2013

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There is still life left in copyright: clearing up the misunderstanding surrounding the Enterprise and Regulatory Reform Act and 'orphan works'

Opinion: Guest Columnists

Adam Rendle, associate at international law firm Taylor Wessing clears some of the misunderstanding surrounding the Enterprise and... Read more

1 comment

Adam Rendle - 02/05/2013

Design

Why real-time is not the be all and end all

Opinion: Guest Columnists

Caspar Schlickum, managing director EMEA, Xaxis, argues that it’s not yet curtains for agencies as we move increasingly towards... Read more

0 comments

Caspar Schlickum - 02/05/2013

Advertising

Twitter exclusives: same as before, just a different medium

Opinion: Guest Columnists

Liam Herbert, managing director at JBP for PR & Parliamentary Affairs, comments on the news that Downing Street plans to provide ‘Twitter... Read more

0 comments

Liam Herbert - 02/05/2013

Social Media

Smartphone advertising: Harder, better, faster - but how do you make consumers care?

Opinion: What were they thinking?

The battle for your hands and pockets has reached fever pitch as the apparent pinnacle of our... Read more

0 comments

Jon Bains - 01/05/2013

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video

Samsung Tablets at 10% UK Marketshare: Time to Test Your Site

Opinion: Duncan Parry

Data released recently by YouGov confirmed that Apple's dominance of the tablet market in the UK... Read more

0 comments

Duncan Parry - 01/05/2013

Advertising

What you need to know about using orphan works - the legal view on copyright reforms

Opinion: Guest Columnists

The Enterprise and Regulatory Reform Act, which has now been given royal assent, means copyrighted works for which the owner of the... Read more

1 comment

Neil Eagleton - 30/04/2013

Design

Colin Grieves, Experian Marketing Services

Social sharing – informing cross-channel advertising

Opinion: Consultancy Matters

This is a guest post from Colin Grieves, Director of Strategy and Propositions, Data and Analytics, Experian Marketing Services. ... Read more

0 comments

Marie Myles - 30/04/2013

Advertising

ASOS has announced an 11 percent rise in profits

ASOS: The simple secrets behind its success

Opinion: Guest Columnists

Gemma Lovelock, director of promotions marketing agency Lock-In Marketing, explains the rise and rise of ASOS, the online fashion... Read more

0 comments

Gemma Lovelock - 30/04/2013

Advertising

Listen, Think, Write: why only copywriting driven by insights will ever be successful

Opinion: Writer, Reader, Rascal

Andrew Boulton, copywriter at Together Agency, on the role of insights and strategy in all great copywriting. Read more

2 comments

Andrew Boulton - 30/04/2013

Advertising

Why you should think twice about running promotions through Facebook

Opinion: Guest Columnists

As it is reported that Facebook reportedly lost 2m users over the last six months in the UK, and 8.6m in the US, Jeremy Stern, managing... Read more

0 comments

Jeremy Stern - 30/04/2013

Social Media

Greggs gloomy profit warning all due to storms with no tea-cup

Opinion: Guest Columnists

Having issued a profit warning earlier today, high street bakery Greggs fortunes may seem to be on the wane, however Phil Dorrell,... Read more

0 comments

Phil Dorrell - 29/04/2013

Marketing

Do regional agencies need an office in London?

Opinion: Guest Columnists

Having been tasked by Connect, the Midlands-based marketing agency, with setting and up leading its London operation, Alastair Duncan... Read more

7 comments

Alastair Duncan - 29/04/2013

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