Opinion

Opinion

Retail Update: An in-depth look at the power of the pop-up shop, a NY Fashion Week round-up and BRC’s August stats

This week's retail round-up analysed why pop-up shops are no temporary trend, as the BRC, Tfl... Read more

Media Update: Union indyref media strategy boosts Yes, Ipso finally launches and Viacom upsets BSkyB

This week's media round-up sees Chris Boffey examine Fleet Street's media strategy ahead... Read more

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Opinion, blogs and columnists - call them what you like - this is the section where people have something to say. You might agree or you might not - whatever opinion you have make your views known in comments. Views of writers are not necessarily those of The Drum. If you would like to contribute a comment piece, email your idea to opinion@thedrum.com.

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