Opinion

FIGHT FIGHT FIGHT: Why competition should (but doesn’t always) bring out the best in a brand

Andrew Boulton, copywriter at Together Agency, wonders why brand competition doesn’t always mean good marketing. Read more

1 comment

Andrew Boulton - 18/04/2013

Advertising

Schrödinger's computer – If the PC is dying, what would life look like without it?

Opinion: What were they thinking?

For the uninitiated, Schrödinger's Cat was an experiment in which a cat was placed in a sealed, entirely opaque box with a poison pellet... Read more

0 comments

Jon Bains - 17/04/2013

Marketing

Results International managing partner Keith Hunt

The biggest mistakes agency bosses can make - and why hubris still rears its ugly head

Opinion: Guest Columnists

Thanks to hit TV series Mad Men the world at large is aware of the worst excesses of the advertising industry in the 1950s and 1960s. And... Read more

1 comment

Keith Hunt - 16/04/2013

Marketing

A new era of partnerships made Corrie's meerkat deal possible

Civil partnerships: ITV sales director on why the boorish days of the adversarial airtime sales model are long gone

Opinion: Guest Columnists

Business, Marketing, Sales, Consumer, Customer – so often nowadays, these words are merely the prefixes for the all-important ... Read more

0 comments

Kelly Williams - 16/04/2013

Media

IPA's Pete Robins on driving up standards in media buying

Opinion: Guest Columnists

Five years ago those of us on the IPA Digital Media Group decided to look at how we collectively viewed those we bought media from. It's... Read more

0 comments

Pete Robins - 16/04/2013

Media

Why UK newspapers should look to their Nordic counterparts to arrest sales slump

Opinion: Guest Columnists

As UK newspaper circulations continue to tumble, Terry Watson, who has travelled the world redesigning newspapers, explains why UK titles... Read more

4 comments

Terry Watson - 15/04/2013

Media

Decline continues for Scottish newspapers as sales down 11% on last March

Opinion: Carat on Media...

ABC overview by Fiona Booth – Research Manager ... Read more

0 comments

Carat on Media... - 15/04/2013

Media

Newspaper ABCs: A good month for quality newspapers but national sales down 10.3% on last March

Opinion: Carat on Media...

Overview by Fiona Booth – Research Manager ... Read more

0 comments

Carat on Media... - 15/04/2013

Media

Paying people to watch ads? Yes, it really is working. 90% ARE watching

Opinion: Guest Columnists

Paying people to watch ads! That's the concept Sharon Peyer and husband Andrew Prihodko introduced in Massachusetts last month with... Read more

0 comments

- 13/04/2013

Advertising

A sight for sore eyes: The Drum's own Andy Oakes in lycra

Bald bloke on a bike: Andy Oakes' gruelling lycra-clad journey from London to Paris

Opinion: Bald Bloke on a Bike

Call it a midlife crisis, call it misguided, call it a long drawn out suicide attempt if you want. In July this year, I’ve decided to... Read more

1 comment

Andy Oakes - 12/04/2013

Entertainment

Golf goes viral thanks to a hovercraft and Beyonce travels back in time - the week's viral trends dissected

Opinion: The Viral Video Blog

Mel Peck from the Viral Ad Network picks out the best bits from The Drum's Viral Video Chart... Read more

0 comments

Mel Peck - 12/04/2013

Digital

video

Grumpy, Lazy, Busy: why it’s so hard to write for the online reader

Opinion: Writer, Reader, Rascal

Andrew Boulton, copywriter at Together Agency, on the many, many challenges of producing compelling online content Read more

4 comments

Andrew Boulton - 12/04/2013

Digital

Copycat packaging: plain plagiarism or valid competition?

Opinion: Silas Amos

As consumer group Which? publishes its list of the worst offending supermarket own-brand products brazenly misleading the public by... Read more

6 comments

Silas Amos - 12/04/2013

Design

gallery

The 10 best shops in the world: #1 Penhaligon’s English Perfume House

Opinion: The 10 best shops in the world

Forget the high street doom and gloom and come with us on a journey around the 10 best stores in... Read more

2 comments

- 12/04/2013

Marketing

"American Apparel is boring" for its use of sexual imagery in its ads

Opinion: Guest Columnists

Yesterday, The Drum reported that an ad campaign from American Apparel was banned by the ASA over complaints of its use of sexual imagery... Read more

2 comments

Nick Gray - 11/04/2013

Advertising

gallery

Why clients should take a keen interest in their agencies' finances - and vice versa

Opinion: Guest Columnists

In the second of two part series about agency finances to coincide with the publication of the RAR Top 100 Agencies Outside London report... Read more

0 comments

Steve Antoniewicz - 10/04/2013

Marketing

Paris Brown lost her job as Kent's youth police commissioner

How two almost rights can become awfully wrong – managing consumer data privacy

Opinion: What were they thinking?

Privacy issues online are a daily occurrence; so much so that I get the feeling that for many of us personal privacy is the Titanic in... Read more

0 comments

Jon Bains - 10/04/2013

Digital

The Drum 'would not exist' without Margaret Thatcher

Why The Drum would not have existed if it wasn’t for Margaret Thatcher

Opinion: Gordon Young

If it wasn’t for Margaret Thatcher the website you are currently looking at would not exist. The 40 odd people I can see as I write these... Read more

1 comment

Gordon Young - 09/04/2013

Media

Get Lucky: why even the best marketing leaves a lot to chance

Opinion: Writer, Reader, Rascal

Andrew Boulton, copywriter at Together Agency, on the role of chance in delivering a marketing message. Read more

3 comments

Andrew Boulton - 09/04/2013

Marketing

How Margaret Thatcher transformed the world of modern political communications

Opinion: Guest Columnists

How Margaret Thatcher transformed the world of modern political communications video

As many of her obituaries have made clear, Margaret Thatcher is largely remembered as a... Read more

0 comments

Jason Stone - 09/04/2013

Advertising

video

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Opinion, blogs and columnists - call them what you like - this is the section where people have something to say. You might agree or you might not - whatever opinion you have make your views known in comments. Views of writers are not necessarily those of The Drum. If you would like to contribute a comment piece, email your idea to opinion@thedrum.com.