Opinion

After the fireworks: Why London 2012's closing ceremony lacked the heroics that made the Games great

Now the dust has settled, commercials director Trevor Melvin reflects on the London 2012 closing ceremony, which to many observers fell... Read more

3 comments

Trevor Melvin - 15/08/2012

Entertainment

Are you a sideliner, a joiner or a leader? The three faces of social media

Opinion: Guest Columnists

Inspired by the events of last month, where my previous article circulated like wildfire across social media, I got to thinking, who are... Read more

0 comments

Susan Cantor - 15/08/2012

Social Media

Thinking of selling your agency? Here's what you need to watch out for - Part three of Phil Jones on acquisitions

Opinion: Guest Columnists

In the final part of Phil Jones' series on acquisitions, the digital veteran and DADI Awards chairman shares his own experience of... Read more

1 comment

Phil Jones - 15/08/2012

Digital

Weep Show - Will marketers try to mimic the Olympic tearjerkers?

Opinion: Writer, Reader, Rascal

Andrew Boulton of the Together Agency tearfully ponders how our new found love for the Olympic blub will influence the marketing world. Read more

3 comments

Andrew Boulton - 14/08/2012

Advertising

Pride or prejudice: Are you proud of your agency?

Opinion: It's Lonely at the Top

I always thoroughly enjoyed it when as a child or young teenager my parents would pose the question “are you proud of yourself?”... Read more

0 comments

Richard Draycott - 14/08/2012

Marketing

Will Google’s search clampdown really beat piracy?

Opinion: Guest Columnists

So Google has raised its game regarding pirated content. In an announcement on Friday, Google revealed an update to the search ranking... Read more

0 comments

Paul Goonoo - 14/08/2012

Digital

What agencies today can learn from the digital deals of the past - Part two of Phil Jones on acquisitions

Opinion: Guest Columnists

In the second part of his series about agency acquisitions, digital veteran and long-time DADI Awards chairman Phil Jones reminisces... Read more

2 comments

Phil Jones - 14/08/2012

Digital

The nightmare scenario: One man's cautionary tale of how his new agency went bust before his first shift

Opinion: Guest Columnists

You’ve already resigned your job and announced your departure. You’ve even organised your leaving do. Suddenly you’re confronted with a... Read more

14 comments

Phil Haslehurst - 13/08/2012

Advertising

Who will take home gold for Olympic in-store marketing?

Opinion: Charlotte Amos - Retail in Detail

Originality, elements of surprise and increased engagement are fast becoming expected parts of the retail environment – and the Olympic... Read more

1 comment

Charlotte Amos - 13/08/2012

Below the line

The Olympics: Patriotic delirium has descended, says the New York Times

Opinion: Letter from America

Sitting here in the US, gnawing my my fingernails in frustration at not being able to see Mo Farah’s s amazing 5000-metre victory, I... Read more

0 comments

Noel Young - 12/08/2012

Events

APT founding partners Phil, Ken, Derek and one of Ken’s kids

Why selling your agency is a matter of timing and an emotional wrench - Phil Jones talks acquisitions

Opinion: Guest Columnists

Following the recent spate of marketing and digital acquisitions by the likes of Publicis, Aegis, WPP and Dentsu, Phil Jones, former... Read more

2 comments

Phil Jones - 10/08/2012

Digital

Converting Gold into Gold - 10 tips for Olympians looking to win endorsement deals

Opinion: Guest Columnists

When the Olympic Games are over, and the (gold) dust has settled, what happens to those athletes who captured our hearts and gave us... Read more

0 comments

Mick Carter - 10/08/2012

Sponsorship

What does the London 2012 euphoria mean for Britain's brand identity?

Opinion: Guest Columnists

Two weeks ago, at the London 2012 Opening Ceremony, we saw a show that presented Britain as it should be presented; it had heritage, it... Read more

1 comment

Tim Sharp - 10/08/2012

Design

Did Fred's independence poll hit upon the key to winning the vote?

Fred’s poll on Scottish independence reveals hand of middle Scotland

Opinion: PR Musings

I was at a Fred MacAulay gig last night at the Edinburgh Fringe. Fred took it upon himself to do a straw poll on Independence, asking... Read more

1 comment

Billy Partridge - 10/08/2012

Public Relations

Empty13 - What WPP CEO Sir Martin Sorrell expects from 2013

Opinion: Guest Columnists

Asked to contribute his expectations for next year as part of the Empty13 industry conversation over what the marketing and... Read more

0 comments

Martin Sorrell - 10/08/2012

Marketing

The B2B Social Series #6 - The ROI of B2B Social Media

Opinion: Guest Columnists

There is a huge fear around the ROI of social media. It is a subject surrounded with scepticism, negativity and general confusion. ... Read more

0 comments

Pete Wood - 09/08/2012

Advertising

Are sports marketers really in shape to make the most of the London 2012 Olympic legacy?

Opinion: Guest Columnists

With Team GB celebrating their most successful Olympics for 100 years, a debate is growing about how best to build on the legacy and... Read more

0 comments

Hazel Wilkinson - 09/08/2012

Marketing

Social Media Review: Linkbait by Lyndon Antcliff

Opinion: Awards Blog

One of the great problems with social media - and in training social media to people - is that a printed book can be too slow to be the... Read more

0 comments

Craig McGill - 07/08/2012

Social Media

Standard Chartered Iran claims: Standard enters unchartered reputational territory

Opinion: Guest Columnists

10 Yetis boss Andy Barr, who worked in senior PR and media roles in the financial industry with the likes of AXA and Chelsea Building... Read more

0 comments

Andy Barr - 07/08/2012

Public Relations

Broadcaster Colin Kelly talks social media

Opinion: Awards Blog

Colin Kelly was well-known to many across Scotland's Central Belt as one of the more popular voices of radio station Clyde 1 before... Read more

1 comment

Craig McGill - 06/08/2012

Social Media

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