Is the promise of ‘right person, right time, right place’ ad targeting becoming a reality in mobile?

For as long as I’ve been in marketing communications (almost 20 years!), I’ve heard... Read more

How a lesson from fly fishing can help your brand gain market share

Many marketers will be brand planning and budget setting for 2015 and there’s a question... Read more

3 ways to sway with your subject line

How many emails sit in your inbox? 100? 500? Or like me, somewhere in the thousands - and that... Read more

Vibrator: Get the inside track on Podge shenanigans, Weve burlesque, and an unexpected alliance

Resident gossip girl Claire Snare has been a busy bee this past fortnight. With an ear to the... Read more


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Opinion, blogs and columnists - call them what you like - this is the section where people have something to say. You might agree or you might not - whatever opinion you have make your views known in comments. Views of writers are not necessarily those of The Drum. If you would like to contribute a comment piece, email your idea to opinion@thedrum.com.