Opinion

Opinion

How Every Little Helps became Every Little Hurts for Tesco

Tesco is a salutary reminder that even the mightiest brand can fall from grace and that one of... Read more

Vibrator: The Hoff (yet again!), crotch scratching whores and tardy CMOs

Come one, come all to the hive of marketing industry gossip that is The Drum’s Vibrator.... Read more

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Opinion, blogs and columnists - call them what you like - this is the section where people have something to say. You might agree or you might not - whatever opinion you have make your views known in comments. Views of writers are not necessarily those of The Drum. If you would like to contribute a comment piece, email your idea to opinion@thedrum.com.