Opinion

Would McDonald's get away with McPlay in the UK?

In general, overtly marketing to kids is pretty hard these days. Given media consumption habits it's considerably more permission-based... Read more

0 comments

Jon Bains - 09/05/2013

Digital

Viral Chart Highlights: Spock Vs Spock in the new campaign for Audi

Opinion: The Viral Video Blog

Sci-fi fans are probably aware that Star Trek: Into Darkness hit big screens across the UK this... Read more

0 comments

Mel Peck - 09/05/2013

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TV on the move: Mobile becomes 'a key area of focus' for ITV

Opinion: Guest Columnists

Steven Power, product manager for ITV Player on mobile, discusses the increasing importance of mobile to ITV and explains what the... Read more

0 comments

Steven Power - 09/05/2013

Media

The evolution of rich media

Opinion: Rich Media Ramblings

Hello. I’m Ed Barnes. Pleased to meet you. People call me a rich media expert and to be honest,... Read more

2 comments

Ed Barnes - 09/05/2013

Digital

Sir Richard Branson speaking in Adelaide

Learning from Richard Branson: Why investing in PR saves millions in advertising

Opinion: Guest Columnists

Few leaders in business know the theory and practice of PR better than Sir Richard Branson, who was given a rock star welcome by Adelaide... Read more

3 comments

Biela McMillan - 08/05/2013

Public Relations

Google Knowledge Graph: Answers Not Pages

Opinion: Has Ve Got News For You?

In May 2012, Google announced a new feature to its search product: a knowledge base that would contain verified information that could... Read more

0 comments

Kathy Heslop - 08/05/2013

Digital

Dadaism and Data

Opinion: Has Ve Got News For You?

My leap from space back to cyberspace always was going to be a surreal one. However, without being fantastical, DADAISM does exist in the... Read more

0 comments

Kathy Heslop - 07/05/2013

Digital

Digital Dragons 2013: Six Glasgow schools forge their own path into a brave new world of digital technology

Opinion: Guest Columnists

Spider Online MD John Campbell believes not enough is being done to give children from less privileged backgrounds real-life experience... Read more

0 comments

John Campbell - 07/05/2013

Digital

Sense, sensibility and SEO: Why search optimisation means nothing without good copywriting

Opinion: Writer, Reader, Rascal

Andrew Boulton, copywriter at Together Agency, on why SEO should always be left in the safe hands of a good copywriter. Read more

3 comments

Andrew Boulton - 07/05/2013

Digital

BIMA D-Day: Why your digital agency should get involved this year

Opinion: Guest Columnists

BIMA D-Day is an annual initiative that promotes digital careers to thousands of young people across the UK. Andrew Henning, chair of... Read more

1 comment

Andrew Henning - 07/05/2013

Digital

gallery

How can brands stand out from the crowd?

How to be brands and influence people

Opinion: Guest Columnists

Brands used to have it so much easier. ‘Build it and they will come’ was the motto of the day. Companies put their latest product into... Read more

2 comments

Dan Spalding - 03/05/2013

Advertising

Why HTML5 will be the future of TV

Opinion: Justin Pearse

It’s become a pretty widely accepted idea that the future of mobile is HTML5. What isn’t so widely discussed is that the future of TV... Read more

0 comments

Justin Pearse - 03/05/2013

Digital

More than mere copycats: How own-label brands are learning to go their own way

Opinion: Guest Columnists

Have you ever reached for the Head & Shoulders in-store, only to get home and realise it's the Boots own-label version in your bag? ... Read more

1 comment

Ian Schofield - 03/05/2013

Advertising

The shit hit the fan for Rolls Royce Aerospace this week

The sun is shining and the UK is on the up (for this week anyway)

Opinion: Smack My Pitch Up

The sun pops out and all of a sudden the UK appears to be on an upward trend with positive news galore. ... Read more

0 comments

Andy Barr - 03/05/2013

Public Relations

Embracing the future - now.

Opinion: Charlotte Amos - Retail in Detail

With so many traditional retailers failing to embrace change and look to the future early enough (e.g. Blockbusters and HMV) it’s so good... Read more

0 comments

Charlotte Amos - 03/05/2013

Marketing

From arousal to behaviour: How out of home influences the five stages of brain reaction

Opinion: Guest Columnists

Mungo Knott, marketing and insight director at Primesight, worked with psychologists from... Read more

0 comments

Mungo Knott - 03/05/2013

Advertising

There is still life left in copyright: clearing up the misunderstanding surrounding the Enterprise and Regulatory Reform Act and 'orphan works'

Opinion: Guest Columnists

Adam Rendle, associate at international law firm Taylor Wessing clears some of the misunderstanding surrounding the Enterprise and... Read more

1 comment

Adam Rendle - 02/05/2013

Design

Why real-time is not the be all and end all

Opinion: Guest Columnists

Caspar Schlickum, managing director EMEA, Xaxis, argues that it’s not yet curtains for agencies as we move increasingly towards... Read more

0 comments

Caspar Schlickum - 02/05/2013

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Twitter exclusives: same as before, just a different medium

Opinion: Guest Columnists

Liam Herbert, managing director at JBP for PR & Parliamentary Affairs, comments on the news that Downing Street plans to provide ‘Twitter... Read more

0 comments

Liam Herbert - 02/05/2013

Social Media

Smartphone advertising: Harder, better, faster - but how do you make consumers care?

Opinion: What were they thinking?

The battle for your hands and pockets has reached fever pitch as the apparent pinnacle of our... Read more

0 comments

Jon Bains - 01/05/2013

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Opinion, blogs and columnists - call them what you like - this is the section where people have something to say. You might agree or you might not - whatever opinion you have make your views known in comments. Views of writers are not necessarily those of The Drum. If you would like to contribute a comment piece, email your idea to opinion@thedrum.com.