Opinion

Darth Vaguer: why a copywriter’s enemy is the unclear brief

Opinion: Writer, Reader, Rascal

Andrew Boulton, copywriter at Together Agency, on why a fuzzy brief is a friend to no one. Read more

4 comments

Andrew Boulton - 04/06/2013

Advertising

Why agency internships need not mean exploitation

Opinion: Guest Columnists

Leo Burnett’s recently launched internship programme, 'The Nest', run in conjunction with Diageo, pledges that “there isn't a program out... Read more

0 comments

Pete Bosilkovski - 03/06/2013

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Twitter ain't Journalism: The Sun's Matt Bendoris speaks out

Opinion: Online Media Awards Blog

Matt Bendoris is Chief Feature Writer at The Scottish Sun newspaper. He was one of Scotland's later journalists to take to online but isn... Read more

0 comments

Craig McGill - 03/06/2013

Digital

Why Hootsuite is tweets ahead: Steven Sefton interview

Opinion: The Dadi Awards Blog

Social Media is a huge part of social (and not just for the DADIs, we have a sister award scheme called the Social Buzz Awards) with one... Read more

0 comments

Craig McGill - 03/06/2013

Digital

Susan Cantor: Mayer has both elbows on the table

Marissa Mayer's big bet

Opinion: Guest Columnists

By Susan Cantor ... Read more

0 comments

- 01/06/2013

Advertising

Augmented Reality – three mobile must-haves

Opinion: Top Mobile Campaigns

In the first part of a new monthly series, Fetch managing director James Connelly cherrypicks... Read more

0 comments

James Connelly - 31/05/2013

Mobile

video

Aegis-bound: Social Embassy founder Steven Jongeneel

Is there any limit to Aegis’ newfound ambition?

Opinion: Mergers and acquisitions

Scarcely a fortnight ago the Green Square Deal Monitor was buzzing with news of fresh acquisitions by Aegis Media. Over the past week it... Read more

0 comments

Barry Dudley - 31/05/2013

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Mary Meeker internet and mobile trends: 7 data points you need to know

Opinion: The App Business

Mary Meeker presented her new 'Internet Trends' at the D11 Conference this week. ... Read more

2 comments

Daniel Joseph - 31/05/2013

Digital

70 per cent of marcomms agency staff feel work affects their health

Agency bosses must take employee wellbeing as seriously as their firm's commercial health

Opinion: Guest Columnists

As research by The Drum reveals that many marketing and communications agency staff feel dangerously overworked, Soraya Shaw and Lorraine... Read more

0 comments

- 30/05/2013

Advertising

Where PRs are failing in SEO: Tim Barlow interview

Opinion: The Dadi Awards Blog

Following on from his hard-hitting PPC chat last week, Tim Barlow of Attacat has shared some thoughts with us about the future of SEO,... Read more

5 comments

Craig McGill - 30/05/2013

Digital

Viral Chart Highlights – another experiential marketing win from Coca-Cola.

Opinion: The Viral Video Blog

Viral Brand Chart Highlights - Kmart is back at the top of the Viral Brand Chart again this week,... Read more

0 comments

Mel Peck - 29/05/2013

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video

Lessons in customer value from Adobe, Tumblr and Star Wars

Opinion: What were they thinking?

Developing a sustainable customer value proposition today can be very difficult. In English that... Read more

0 comments

Jon Bains - 29/05/2013

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The Social Squeeze: are you ready for the social media saturation?

Opinion: Writer, Reader, Rascal

Andrew Boulton, copywriter at Together Agency, on why social media marketing has to work harder and smarter. Read more

3 comments

Andrew Boulton - 29/05/2013

Marketing

How to deliver the best web experience for users as tablet web browsing booms

Opinion: Guest Columnists

As new research from ComScore finds that 8 per cent of all UK web traffic now comes from tablets, Jamie Walters, product development... Read more

0 comments

Jamie Walters - 29/05/2013

Digital

'Mobile does not sit in a silo,' says Kim de Ruiter

How to get your mobile strategy right without falling into the apps for apps’ sake trap

Opinion: Kim de Ruiter

It is becoming impossible to ignore the daily avalanche of statistics on increasing levels of mobile and tablet adoption, so the question... Read more

0 comments

Kim de Ruiter - 28/05/2013

Mobile

Who should be responsible for mobile? IT or Marketing?

Opinion: The App Business

As businesses around the world rapidly pull together strategies to 'go mobile', the question of who should be in charge of the mobile... Read more

1 comment

Daniel Joseph - 28/05/2013

Digital

Not all management systems are equal says director of Agency Leadership Assembly sponsor Synergist

Opinion: Guest Columnists

Leading job costing and project management system Synergist - a sponsor of the Agency Leadership Assembly, the one day conference for... Read more

0 comments

- 28/05/2013

Advertising

gallery

YouTube's advertising effect - eight years after its birth

Opinion: Guest Columnists

This week recorded the eighth anniversary since video streaming website YouTube went live (yup, it is really eight years!) while it also... Read more

0 comments

Jeremy Garner - 25/05/2013

Digital

Billion-dollar Tumblr gamble demonstrates Mayer’s ambition

Opinion: Mergers and acquisitions

It’s not every week that we get a billion-dollar acquisition to write about, so let’s get stuck in straight away to the Yahoo! Tumblr... Read more

0 comments

Tony Walford - 24/05/2013

Digital

Smart Consumers Ignore Smart TVs (but buy them anyway)

Opinion: Duncan Parry

YouGov have released the results of a survey about Smart TVs which confirms what I've suspected... Read more

0 comments

Duncan Parry - 24/05/2013

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