Opinion

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Gen Alpha will be completely different to Gen Z

New

5 min read
I studied Gen Z news habits and can say without a doubt, it’s not them, it’s you!
Opinion
Elephants in rooms, generated by Midjourney

New

6 min read
Let’s address the AI elephant in the room. You’d never hire someone this mid
Opinion
A mocked-up reactive easyJet ad

New

4 min read
The last word on my ‘fake’ easyJet ad
Opinion
Daniela Graicar and Vinicius Reis.
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New

5 min read
Why Stagwell’s acquisition of Latin America agency Pros makes sense
Opinion
Abrdn rebrand 1

4 days ago

4 min read
It’s time to stp tkng th pss out of the Abrdn rebrand
Opinion
GYmbox - 01

5 days ago

7 min read
It’s time to be real about my fake ads
Opinion
Man driving manically in a car

5 days ago

5 min read
​Agency pitch satisfaction just 3.13 out of 5. If this was an Uber, we’d walk
Opinion
Inflated egos clashing

10 Apr 2024

4 min read
How to stop big egos obstructing your pitch
Opinion
Motherhood explaining to her child

10 Apr 2024

4 min read
As a professional upgrade, motherhood is severely under-rated
Opinion
Sunak in Sambas

09 Apr 2024

4 min read
Three stripes and you’re out: the sorry story of Sunak’s Sambas
Opinion
Vatika Naturals' out of home campaign in New York city

09 Apr 2024

4 min read
How Vatika Naturals grew their multi-ethnic women consumer base through IWD activations
Open Mic
Uncommon Creative Studio’s REAL work and Tom Birt’s horribly fake work that we should 100% not appreciate or celebrate

09 Apr 2024

9 min read
Are ‘fake ads’ helping or hindering the advertising industry?
Opinion
Gary Barlow remixed on TikTok

08 Apr 2024

9 min read
Tik-Talks: Will Gary Barlow Take That ‘very nice’ lesson in social etiquette?
Opinion
Cartoon showing social media reactions falling into a giant trash pile

08 Apr 2024

4 min read
The unseen cost: How brands are mismanaging millions in content
Open Mic
Will the Western auto industry fall into the Nokia trap?

08 Apr 2024

4 min read
If they don’t change gears, there’s a Nokia moment coming for auto brands
Opinion
Will fans experience live sports in VR

05 Apr 2024

7 min read
Football's fan future: Virtual attendance, broadcast concessions and a touch of AI
Opinion
Lottie Webb
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04 Apr 2024

4 min read
Creative side hustles: Cream’s Lottie Webb juggles supper club and client management
Opinion
Parliament has a big decision to make on online safety

04 Apr 2024

4 min read
Everything you need to know about the Online Safety Act
Opinion

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