A panel session with some sixth formers discussing the communications industry leads Jono Marcus, digital partner at marketing... Read more
If you’re trading online, you may have set up the facility to email visitors and remind them that they have left items in their virtual... Read more
Once again, most of the recent acquisition activity has been out in the margins, rather than the mainstream. That’s partly because there... Read more
Last week Propel ran its Predictions in 2013 event at the Mayfair Hotel in London attended by a selection of agencies and brands... Read more
It feels like an age since we had a new social platform to get excited about. When I say an age, I’m talking 6-7 months. I don’t think... Read more
In May 2011, the Information Commissioners Office first announced that websites must explicitly seek consent for cookies (cookies are... Read more
Kellogg's has been forced to deny reports that it plans to ditch long-standing Frosties mascot... Read more
Andrew Boulton, copywriter at Together Agency, on why movie marketing relies on a great tagline. Read more
First off this week, I wanted to throw a thought out there, prompted by the sad news last week that HMV, the sole remaining High Street... Read more
At the generic level, the legitimate search engine optimisation methods you use for a content-based site will benefit an e-commerce one.... Read more
If you left the house or went online today, chances are high that you were exposed to an advert promoting a product that would cure your... Read more
For the past few years I have been in equal measures alarmed and fascinated by the phenomenon we have been witnessing in the world of... Read more
Last week, my colleague Tony Walford talked about how mobile, data and other niche services would be what acquirers would be looking for... Read more
Nick Stringer, director of regulatory affairs at the Internet Advertising Bureau, warns that proposed reforms to consumer data protection... Read more
The news that HMV is going into administration has gripped the nation. It was on the front page of most of yesterday’s papers and even... Read more
The demise of HMV is a reminder of the brutality of the marketplace these days. ... Read more
“Can you imagine a kitchen in any part of Britain that doesn’t owe something to Delia Smith?” said Fearnley-Whittingstall in last week’s... Read more
The irony of course is in the name Dreamliner. What seemed like a series of minor teething problems has in the past week become a... Read more
In this, the first of our blogs for 2013, we’re going to take a look back at the past 12 months to see if we can get a feel for what the... Read more
The web has made an enormous difference to my life; personally because I started www.lastminute.com, so on a professional level it was... Read more
