Opinion - Marketing

LBM was snapped up by Stream Global Services

As digital and mobile boom, direct marketing's time has finally come

Opinion: Mergers and acquisitions

We don’t write about direct marketing very often, or its close relative, customer relationship management (or more commonly, CRM). ... Read more

0 comments
Tony Walford - 08/03/2013
Marketing
Ands & Buts: Why conversational copywriting needs to break the rules

Ands & Buts: Why conversational copywriting needs to break the rules

Opinion: Writer, Reader, Rascal

Andrew Boulton, copywriter at Together Agency, on why there’s no room for rigid English in marketing. Read more

14 comments
Andrew Boulton - 05/03/2013
Advertising
Top (legal) tips to beat the taxman in 2013 from Wow and MiNetwork

Top (legal) tips to beat the taxman in 2013 from Wow and MiNetwork

Opinion: Guest Columnists

As the end of the financial year looms, Simon Weeks, tax partner and founder at specialist creative industries accountancy firm The Wow... Read more

0 comments
- 04/03/2013
Digital
Sir Martin Sorrell says Twitter is a 'PR medium, not an advertising one'

Good on you Sir Martin - why Sorrell is right about Twitter being a PR medium, not an advertising one

Opinion: Mergers and acquisitions

Today (Friday 2nd March) sees marketing services giant WPP unveil its latest set of results. These are being considered elsewhere on The... Read more

1 comment
Barry Dudley - 01/03/2013
Marketing
Lewis Blackwell is not impressed by EE's expensive Kevin Bacon ads

Is EE's rebrand doomed to fail? Why its Kevin Bacon ads leave me feeling misled

Opinion: Lewis Blackwell

For the first in a regular column, Lewis Blackwell emerges from the cinema confused by a brand makeover. Instead of embracing the... Read more

14 comments
Lewis Blackwell - 01/03/2013
Design
WPP's Sir Martin Sorrell

WPP results: Four 'grey swans' fail to trouble Sir Martin Sorrell

Opinion: Guest Columnists

The Drum's resident marketing finance expert, Green Square partner Tony Walford, gets to grips with today's financial results from WPP,... Read more

0 comments
Tony Walford - 01/03/2013
Marketing
Jim Houghton looks at what we can learn from the 'big four'

As WPP posts record pre-tax profits, what can we learn from the big four marketing groups?

Opinion: Guest Columnists

As WPP today announces another record financial year, posting pre-tax profits £1.3bn, Results International partner Jim Houghton reads... Read more

0 comments
Jim Houghton - 01/03/2013
Marketing
The Best of Both Worlds. Just Click and Collect!

The Best of Both Worlds. Just Click and Collect!

Opinion: Charlotte Amos - Retail in Detail

Retailers are constantly looking for new ways to ensure customer satisfaction. Luckily for any disgruntled online shoppers, Click and... Read more

0 comments
Charlotte Amos - 28/02/2013
Digital

Why understanding marketing science can make your advertising more effective

Opinion: Guest Columnists

In this series of blog posts, researchers from the Ehrenberg-Bass Institute share the major... Read more

0 comments
Virginia Beal - 27/02/2013
Marketing
No time for nicey nicey: why it’s better to be bolder with copywriting

No time for nicey nicey: why it’s better to be bolder with copywriting

Opinion: Writer, Reader, Rascal

Andrew Boulton, copywriter at the Together Agency, on why a meek approach to copywriting will get you nowhere Read more

0 comments
Andrew Boulton - 26/02/2013
Advertising
Surjit Chana

Why the chief information officer is becoming the marketer's best friend

Opinion: Guest Columnists

More and more, chief marketing officers are spending their working days looking at big data analytics. After all, the marketer’s job is... Read more

1 comment
Surjit Chana - 25/02/2013
Marketing
Peter Klein

Understanding the good - and bad - of performance marketing

Opinion: Guest Columnists

Performance marketing is perhaps the most underrated and misunderstood media channel in all of advertising. After more than a decade in... Read more

0 comments
Peter Klein - 25/02/2013
Marketing
Cash machines: the new new media?

The newest new media: why more ads at ATMs could be on the cards

Opinion: Mergers and acquisitions

A notable trend on the mergers and acquisitions scene over the past year or so has been the acquisition of marketing agencies (or at... Read more

0 comments
Andrew Moss - 22/02/2013
Marketing
Understanding the 'fuzzy data' of performance marketing and e-commerce

Understanding the 'fuzzy data' of performance marketing and e-commerce

Opinion: Has Ve Got News For You?

Those who were in America when George W. Bush described Al Gore’s economic figures as “fuzzy math,” will remember how whilst he kept... Read more

0 comments
Kathy Heslop - 22/02/2013
Digital

Digitally enhancing and promoting the attraction experience: what attraction brands are getting it right online?

Opinion: Guest Columnists

Adrian Porter, head of strategic research, Precedent, reveals insights into the digital... Read more

0 comments
Adrian Porter - 21/02/2013
Digital
Interview with Gillian Muessig, co-founder of SEOmoz

Interview with Gillian Muessig, co-founder of SEOmoz

Opinion: Has Ve Got News For You?

Today Ve Interactive is delighted to launch our first Interview Series. ... Read more

0 comments
Kathy Heslop - 21/02/2013
Digital
Savvy marketers will use mobile to bridge online and offline

Savvy marketers will use mobile to bridge online and offline

Opinion: email to mobile

Mobile is an industry full of innovation, change and remarkable growth. Indeed, Gartner predicts that by 2013 mobile phones will overtake... Read more

0 comments
Colin Grieves - 20/02/2013
Digital
Henry Clifford-Jones

The new global marketing: why smaller brands now have the potential to go global on their own terms

Opinion: Guest Columnists

We know that digital media are changing the rules for those building and leveraging global brands. What’s less remarked upon is how... Read more

0 comments
Henry Clifford-Jones - 19/02/2013
Marketing
Living in the digital age: the three emerging behavioural types

Living in the digital age: the three emerging behavioural types

Opinion: Consultancy Matters

This is a guest post from Danny Thompson, Product and Propositions Manager, Data and Analytics, Experian Marketing Services ... Read more

0 comments
Marie Myles - 19/02/2013
Digital
Word weary: the copywriter’s challenge of overcoming hyperbole

Word weary: the copywriter’s challenge of overcoming hyperbole

Opinion: Writer, Reader, Rascal

Andrew Boulton, copywriter at Together Agency, laments the rise of the overstatement. Read more

4 comments
Andrew Boulton - 19/02/2013
Marketing

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Discounts should not be discounted
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Bridging the gap: How mobile is tying together online and offline customer journeys for Kellogg's, Lastminute.com and TUI UK

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Seeing things differently: Are brands missing the boat with augmented reality?

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Tablet ads: context counts

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