Opinion - Marketing

Opinion - Marketing

Media Update: Union indyref media strategy boosts Yes, Ipso finally launches and Viacom upsets BSkyB

This week's media round-up sees Chris Boffey examine Fleet Street's media strategy ahead... Read more

Retail Update: Banana Republic's content push; a budget Tesco chain; and why Amazon isn't the pinnacle of CX

The Drum's weekly round-up of the retail scene takes a look at the latest retailer to shrug... Read more

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