Opinion - Marketing

Opinion - Marketing

Behind the scenes of Paddy Power's World Cup social media campaign

You didn’t have to be Paul the Octopus to predict that Brazil 2014 was going to be the... Read more

Proud Whoppers, Celebrity impressions and Greenpeace vs LEGO

Proud Whoppers, Celebrity impressions and Greenpeace vs LEGO video
Proud Whoppers, Celebrity impressions and Greenpeace vs LEGO video
Proud Whoppers, Celebrity impressions and Greenpeace vs LEGO video

In this weeks chart, we see a host of awesome branded videos that successfully evoke all sorts of... Read more

World Cup 2014: The marketing hits and misses from the most hyped tournament ever

Reality check… Holidays are over and I am back home in London town from one of the best... Read more

The beautiful game or the bountiful game? Why Fifa's sponsors must make themselves heard

The Fifa World Cup has focused attention on the Corporate Social Responsibility (CSR)... Read more

The World Cup: A huge global spectacle with an intriguingly local marketing flavour

The World Cup: A huge global spectacle with an intriguingly local marketing flavour video

By now, our man in Brazil Dominic Gramatte has travelled to see Germany vs Ghana and is now... Read more

World Cup 2014: Our man in the Amazon on the brands winning in Brazil

World Cup 2014: Our man in the Amazon on the brands winning in Brazil video

The vibe in Brazil is absolutely amazing and the group stage matches are proving to be a quite... Read more

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