Hello. I’m Ed Barnes. Pleased to meet you. People call me a rich media expert and to be honest,... Read more
In May 2012, Google announced a new feature to its search product: a knowledge base that would contain verified information that could... Read more
My leap from space back to cyberspace always was going to be a surreal one. However, without being fantastical, DADAISM does exist in the... Read more
Brands used to have it so much easier. ‘Build it and they will come’ was the motto of the day. Companies put their latest product into... Read more
Have you ever reached for the Head & Shoulders in-store, only to get home and realise it's the Boots own-label version in your bag? ... Read more
With so many traditional retailers failing to embrace change and look to the future early enough (e.g. Blockbusters and HMV) it’s so good... Read more
The battle for your hands and pockets has reached fever pitch as the apparent pinnacle of our... Read more
Data released recently by YouGov confirmed that Apple's dominance of the tablet market in the UK... Read more
The Enterprise and Regulatory Reform Act, which has now been given royal assent, means copyrighted works for which the owner of the... Read more
This is a guest post from Colin Grieves, Director of Strategy and Propositions, Data and Analytics, Experian Marketing Services. ... Read more
Andrew Boulton, copywriter at Together Agency, on the role of insights and strategy in all great copywriting. Read more
Having issued a profit warning earlier today, high street bakery Greggs fortunes may seem to be on the wane, however Phil Dorrell,... Read more
Having been tasked by Connect, the Midlands-based marketing agency, with setting and up leading its London operation, Alastair Duncan... Read more
Duncan Slater of Origin in Manchester has been developing new business for agencies for some 25 years. Here he outlines how the art of... Read more
Mel Peck from the Viral Ad Network picks out the best bits from The Drum's Viral Video Chart and... Read more
Luxury fashion brands were a comparatively late entry into the digital world, which was no surprise given the typical profile of... Read more
There's a cheeky new Nike campaign for Tiger Woods that has the headline 'Winning Takes Care of Everything'. ... Read more
Andrew Boulton, copywriter at Together Agency, on balancing great writing with effective copywriting. Read more
Last week, Saracens Rugby Club launched full-stadium WIFI in their newly constructed ground, Allianz Park. This presented a chance for... Read more
Did you follow the news of the unfolding Boston tragedy on TV or on Twitter? ... Read more
