Andrew Boulton, copywriter at Together Agency, sings the praise of an exceptional tone of voice document. Read more
As Google continues to face damnation from MPs over its use of UK loopholes in order to pay a minimal amount of tax as possible, Paul... Read more
It’s been a cracking year so far for experiential ad campaigns and public pranks are top of the... Read more
Earlier this week, the Internet Advertising Bureau (IAB)’s affiliate marketing council announced new Voucher Code Conduct Guidelines to... Read more
Guest post by Danny Thompson, Head of Product Marketing, Data and Analytics,Experian Marketing Services ... Read more
Continuing our series from the Mirren Conference in New York, Diane Young reports on what three top companies want from their marketing... Read more
Andrew Boulton, copywriter at Together Agency, says the death of email marketing has been greatly exaggerated. Read more
Last night, Apple CEO Tim Cook addressed the gathered masses at the WWDC event where he announced the imminent release of iTunes Radio... Read more
As delegates descend upon the Palais des Festivals et des Congrès for the 60th year of the Cannes Lions, the only thing surer than the... Read more
WPP is to marcoms holding groups what Tesco is to retail. None of the advertising giants is as closely scrutinised as Sir Martin Sorrell... Read more
What a fascinating time we live in for mega-brand management. It's the only game to watch and we can all join in. As Google, Amazon,... Read more
Swisscom has shot straight to the top of the Viral Brand Chart this week with a fun competition... Read more
40,000 app downloads, 300,000 video views, and 67,000 mins of earned viewing resulted from... Read more
Diane Young continues her reports from the Mirren Conference in New York on the changing nature of new business. Read the first... Read more
Recommended Agency Register director Diane Young shares some insight from the US on the changing nature of the agency business. ... Read more
Andrew Boulton, copywriter at Together Agency, on why a fuzzy brief is a friend to no one. Read more
Scarcely a fortnight ago the Green Square Deal Monitor was buzzing with news of fresh acquisitions by Aegis Media. Over the past week it... Read more
As research by The Drum reveals that many marketing and communications agency staff feel dangerously overworked, Soraya Shaw and Lorraine... Read more
Following on from his hard-hitting PPC chat last week, Tim Barlow of Attacat has shared some thoughts with us about the future of SEO,... Read more
Viral Brand Chart Highlights - Kmart is back at the top of the Viral Brand Chart again this week,... Read more
