Opinion - Media

Opinion - Media

How Paddy Power lured publicity-shy Paul Scholes to front its World Cup content

How Paddy Power lured publicity-shy Paul Scholes to front its World Cup content video

Paddy Power's Paul Mallon, pictured below with Paul Scholes, explains how the bookmaker signed up... Read more

Hoverboarding, Human vs Shark and Call for Dads - Viral Video Chart

Hoverboarding, Human vs Shark and Call for  Dads - Viral Video Chart  video
Hoverboarding, Human vs Shark and Call for  Dads - Viral Video Chart  video
Hoverboarding, Human vs Shark and Call for  Dads - Viral Video Chart  video

Thankfully, the huge influx of footie ads has relaxed a touch now that the World Cup has actually... Read more

If content is king, paid media is heir to the throne

As the CEO of a full-service social agency I have an overview of the content and media executions... Read more

The view from Brazil: How the World Cup advertising battle is playing out on the ground

The World Cup may be a television advertiser's dream and a social media bonanza, but how is the... Read more

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