Opinion - Sponsorship

Opinion - Sponsorship

How well did the brands in Back to the Future predict their own future?

October 21, 2015. It’s in your diary right? If not, you’re clearly not one of the...

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Sponsorship needs creativity, not just a cheque

One of O2’s first moves as a brand, when it emerged from the chrysalis of BT Cellnet, was...

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The Directory Big Won Rankings 2014: The editor’s notes

Patrick Collister introduces this year's results from The Directory Big Won rankings, rooting...

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From the beautiful game to revenue gain: The commercial growth of Premier League clubs

As the new Premier League season beckons, Deloitte's Austin Houlihan examines the...

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