Opinion - Sponsorship

Opinion - Sponsorship

The beautiful game or the bountiful game? Why Fifa's sponsors must make themselves heard

The Fifa World Cup has focused attention on the Corporate Social Responsibility (CSR)... Read more

The World Cup: A huge global spectacle with an intriguingly local marketing flavour

The World Cup: A huge global spectacle with an intriguingly local marketing flavour video

By now, our man in Brazil Dominic Gramatte has travelled to see Germany vs Ghana and is now... Read more

The making of TalkTalk's X Factor app: 5 benchmarks for success

The making of TalkTalk's X Factor app: 5 benchmarks for success  video

40,000 app downloads, 300,000 video views, and 67,000 mins of earned viewing resulted from... Read more

Next stop: Wonga Circus? The arguments for and against branding Tube stations

This week it emerged that London Underground stations may be allowed corporate sponsors under... Read more

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