Opinion - Media

Smart Consumers Ignore Smart TVs (but buy them anyway)

Opinion: Duncan Parry

YouGov have released the results of a survey about Smart TVs which confirms what I've suspected... Read more

0 comments
Duncan Parry - 24/05/2013
Advertising
ITV broadcast footage of one of the suspects speaking to camera

Woolwich murder: did broadcasters go too far?

Opinion: Guest Columnists

ITV has received more than 400 complaints about its coverage of the brutal murder of soldier Lee Rigby in Woolwich on Wednesday, which... Read more

0 comments
Douglas Chalmers - 24/05/2013
Media

Viral Highlights - Local business ad beats big brands to top the viral chart.

Opinion: The Viral Video Blog
Viral Highlights - Local business ad beats big brands to top the viral chart. video
Viral Highlights - Local business ad beats big brands to top the viral chart. video

Comedic duo Rhett and Link continue to work their viral magic this week, topping the most shared... Read more

0 comments
Mel Peck - 23/05/2013
Advertising
video
Insights on maximising your agency profits in run up to Agency Leadership Assembly

Insights on maximising your agency profits in run up to Agency Leadership Assembly

Opinion: Guest Columnists

With less than a week to go to UK's only dedicated conference for marketing services agency owners - the Agency Leadership Assembly ... Read more

0 comments
- 23/05/2013
Advertising
Woolwich terrorism killing coverage a watershed moment for citizen journalism and mainstream media

Woolwich terrorism killing coverage a watershed moment for citizen journalism and mainstream media

Opinion: Drum Banger

Today we have seen a watershed moment in the movement of citizen journalism as mobile phone interviews with one of the attackers of a man... Read more

1 comment
Stephen Lepitak - 22/05/2013
Media

Gestures of the heart: What brands can learn from Gareth Bale's 'trademark' celebration

Opinion: Guest Columnists

In an innovative move, footballer Gareth Bale has applied for a trademark incorporating his use... Read more

1 comment
Hamish Pringle - 21/05/2013
Advertising
What does the exclusive Vikings screening deal with LOVEFiLM signal for TV market?

What does the exclusive Vikings screening deal with LOVEFiLM signal for TV market?

Opinion: Guest Columnists

Last week, subscription movie and TV streaming service LOVEFiLM premiered the pilot episode of its new series Vikings, produced by MGM... Read more

0 comments
Ruth Cartwright - 20/05/2013
Entertainment
Radio 1's Nick Grimshaw

RAJARs round-up: Nick Grimshaw takes Radio 1's Breakfast Show audience to lowest level in a decade

Opinion: Guest Columnists

Scott Braniff, investment director at Havas Media, looks at the winners and losers from the latest RAJAR radio listening figures ... Read more

0 comments
Scott Braniff - 16/05/2013
Media

P&G continues its ‘Thank You Mom’ campaign with New Mothers Day Ad

Opinion: The Viral Video Blog
P&G continues its ‘Thank You Mom’ campaign with New Mothers Day Ad video
P&G continues its ‘Thank You Mom’ campaign with New Mothers Day Ad video
P&G continues its ‘Thank You Mom’ campaign with New Mothers Day Ad video

Public holidays can open up a world of opportunities for marketers, with every Christmas, Easter... Read more

0 comments
Mel Peck - 16/05/2013
Advertising
video
Obama: What happened to transparency?

Leakgate! Scorn pours on Obama over swoop on AP: 'Ability of the press to report freely is under siege'

Opinion: Letter from America

Fury is growing in the US over the Obama Justice Department's sweeping seizure of Associated Press phone records in a so-called war... Read more

0 comments
Noel Young - 15/05/2013
Media
Our deepest sympathies: Why every creative should spare a thought for The Apprentice designers

Our deepest sympathies: Why every creative should spare a thought for The Apprentice designers

Opinion: Writer, Reader, Rascal

Andrew Boulton, copywriter at Together Agency, extends his sympathies to the much abused designers on The Apprentice. Read more

0 comments
Andrew Boulton - 14/05/2013
Media
Scottish newspaper sales down 10.5% on last year as circulation gloom persists

Scottish newspaper sales down 10.5% on last year as circulation gloom persists

Opinion: Carat on Media...

Overview by Fiona Booth – Research Manager ... Read more

0 comments
Carat on Media... - 10/05/2013
Media
ABCs: Mirror circulation up but Mail down as papers cover Margaret Thatcher's death in April

ABCs: Mirror circulation up but Mail down as papers cover Margaret Thatcher's death in April

Opinion: Carat on Media...

Overview by Fiona Booth – Research Manager ... Read more

0 comments
Carat on Media... - 10/05/2013
Media
'Hey kids, this is advertising!'

Would McDonald's get away with McPlay in the UK?

Opinion: What were they thinking?

In general, overtly marketing to kids is pretty hard these days. Given media consumption habits it's considerably more permission-based... Read more

0 comments
Jon Bains - 09/05/2013
Digital

Viral Chart Highlights: Spock Vs Spock in the new campaign for Audi

Opinion: The Viral Video Blog
Viral Chart Highlights: Spock Vs Spock in the new campaign for Audi video
Viral Chart Highlights: Spock Vs Spock in the new campaign for Audi video

Sci-fi fans are probably aware that Star Trek: Into Darkness hit big screens across the UK this... Read more

0 comments
Mel Peck - 09/05/2013
Advertising
video
ITV Player on Android

TV on the move: Mobile becomes 'a key area of focus' for ITV

Opinion: Guest Columnists

Steven Power, product manager for ITV Player on mobile, discusses the increasing importance of mobile to ITV and explains what the... Read more

0 comments
Steven Power - 09/05/2013
Media
YouTube arrives on Freesat

Why HTML5 will be the future of TV

Opinion: Justin Pearse

It’s become a pretty widely accepted idea that the future of mobile is HTML5. What isn’t so widely discussed is that the future of TV... Read more

0 comments
Justin Pearse - 03/05/2013
Digital

Samsung Tablets at 10% UK Marketshare: Time to Test Your Site

Opinion: Duncan Parry

Data released recently by YouGov confirmed that Apple's dominance of the tablet market in the UK... Read more

0 comments
Duncan Parry - 01/05/2013
Advertising
What you need to know about using orphan works - the legal view on copyright reforms

What you need to know about using orphan works - the legal view on copyright reforms

Opinion: Guest Columnists

The Enterprise and Regulatory Reform Act, which has now been given royal assent, means copyrighted works for which the owner of the... Read more

1 comment
Neil Eagleton - 30/04/2013
Design
Colin Grieves, Experian Marketing Services

Social sharing – informing cross-channel advertising

Opinion: Consultancy Matters

This is a guest post from Colin Grieves, Director of Strategy and Propositions, Data and Analytics, Experian Marketing Services. ... Read more

0 comments
Marie Myles - 30/04/2013
Advertising

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Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 7 June issue of The Drum

Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 7 June issue of The Drum
News

Viral Video Chart: Bizarre chiropractor ad beats Heineken and Old Spice to top spot

Star chiropractor Ryan Lee
Opinion

Never judge a voucher code by its cover: why discounts shouldn't always be seen as a last resort

Discounts should not be discounted
Feature

Collision debate – Is Techville eating Adland?

Collision debate – Is Techville eating Adland?
Knowledge Bank

Tribe fights for brands

Tribe fights for brands
Feature

Seeing things differently: Are brands missing the boat with augmented reality?

Image courtesy of Metaio
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70% of marketing and communications agency employees say work affects their health

70 per cent of agency professionals say work affects their health
Feature

'We knew it was important, but we didn’t focus on its importance' - creative Don Smith interviews his hero I ❤ NY creator Milton Glaser

'We knew it was important, but we didn’t focus on its importance' - creative Don Smith interviews his hero I ❤ NY creator Milton Glaser
Knowledge Bank

Mobile, tablet and the
future of the website

Mobile, tablet and the <br />future of the website
Knowledge Bank

Tablet ads: context counts

Tablet ads: context counts
Feature

Bridging the gap: How mobile is tying together online and offline customer journeys for Kellogg's, Lastminute.com and TUI UK

Bridging the gap: How mobile is tying together online and offline customer journeys for Kellogg's, Lastminute.com and TUI UK

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