Opinion - Advertising

Opinion - Advertising

Move over Millennials - it’s time to talk to Gen Z

For the last few years marketers have been busy understanding and addressing Millennials (or... Read more

How brands should use celebrities to build their business

Try this simple test to prove to yourself that it’s not just ‘other people’ who... Read more

Style Versus Substance? - A critique of the latest Better Together and Yes Campaign ads for the independence referendum

Style Versus Substance? - A critique of the latest Better Together and Yes Campaign ads for the independence referendum video
Style Versus Substance? - A critique of the latest Better Together and Yes Campaign ads for the independence referendum video

Giles Moffatt, group managing director at Saint Johns Agency, takes a look at the latest ad... Read more

Vibrator: Post Office sweating, an ad-tech industry ding-dong, a mankini incident and psychometric testing

Come one, come all to the hive of salacious advertising gossip and marketing industry buzz that... Read more

It’s time to ditch sexism in advertising

It’s time to ditch sexism in advertising video

Ever wonder why some ads for mundane products such as breakfast cereal or diet soft drinks only... Read more

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