| The Drum

Opinion - Mobile

Report: SMX London 2013

Last week saw many of the leading lights in UK and international search come together at Stamford Bridge to discuss many of the hot... Read more

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Caragh McKenna - 23/05/2013

Digital

Are brands listening to what their customers really want from mobile?

Opinion: Guest Columnists

Are brands using the smartphone to listen, as well as talk? Ilicco Elia, head of mobile at LBi and judge at this year’s Marketing on... Read more

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Ilicco Elia - 20/05/2013

Mobile

The Power of PPC: Tim Barlow of Attacat

Opinion: The Dadi Awards Blog

Tim Barlow from Attacat demands PPC raises its game in a challenging time with remarketing and less space on the likes of Google Glass. Read more

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Craig McGill - 16/05/2013

Digital

Watch out adland, Silicon Valley wants your people, as well as your money

Opinion: The App Business

When I saw the news about Nicola Mendelsohn getting the top job at Facebook EMEA, what struck me most wasn't the fact that she's another ... Read more

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Rob Evans - 14/05/2013

Advertising

TV on the move: Mobile becomes 'a key area of focus' for ITV

Opinion: Guest Columnists

Steven Power, product manager for ITV Player on mobile, discusses the increasing importance of mobile to ITV and explains what the... Read more

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Steven Power - 09/05/2013

Media

Embracing the future - now.

Opinion: Charlotte Amos - Retail in Detail

With so many traditional retailers failing to embrace change and look to the future early enough (e.g. Blockbusters and HMV) it’s so good... Read more

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Charlotte Amos - 03/05/2013

Marketing

Smartphone advertising: Harder, better, faster - but how do you make consumers care?

Opinion: What were they thinking?

The battle for your hands and pockets has reached fever pitch as the apparent pinnacle of our... Read more

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Jon Bains - 01/05/2013

Advertising

video

Samsung Tablets at 10% UK Marketshare: Time to Test Your Site

Opinion: Duncan Parry

Data released recently by YouGov confirmed that Apple's dominance of the tablet market in the UK... Read more

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Duncan Parry - 01/05/2013

Advertising

Colin Grieves, Experian Marketing Services

Social sharing – informing cross-channel advertising

Opinion: Consultancy Matters

This is a guest post from Colin Grieves, Director of Strategy and Propositions, Data and Analytics, Experian Marketing Services. ... Read more

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Marie Myles - 30/04/2013

Advertising

Taking a leap out of Felix Baumgartner’s book

Opinion: Has Ve Got News For You?

If like me, you were one of the 8 million people who were captivated, watching Felix Baumgartner’s live Space Jump from 24 miles above... Read more

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Kathy Heslop - 26/04/2013

Digital

Merging social and sport for a match day experience

Opinion: Guest Columnists

Last week, Saracens Rugby Club launched full-stadium WIFI in their newly constructed ground, Allianz Park. This presented a chance for... Read more

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Pete Wood - 23/04/2013

Digital

Paying people to watch ads? Yes, it really is working. 90% ARE watching

Opinion: Guest Columnists

Paying people to watch ads! That's the concept Sharon Peyer and husband Andrew Prihodko introduced in Massachusetts last month with... Read more

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- 13/04/2013

Advertising

Mobile is 40 – and has grown into an authoritative communications channel

Opinion: Guest Columnists

Paul Doran, founder of Switch Communications and a PRCA Digital Group member offers his thoughts on the impact of the mobile phone as it... Read more

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Paul Doran - 03/04/2013

Mobile

Getting Armchair Travellers out of their seats

Opinion: Consultancy Matters

This is a guest post from Ian Welch, Consultant, Data and Analytics at Experian Marketing Services ... Read more

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Marie Myles - 28/03/2013

Digital

The Best of Both Worlds. Just Click and Collect!

Opinion: Charlotte Amos - Retail in Detail

Retailers are constantly looking for new ways to ensure customer satisfaction. Luckily for any disgruntled online shoppers, Click and... Read more

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Charlotte Amos - 28/02/2013

Digital

Understanding the 'fuzzy data' of performance marketing and e-commerce

Opinion: Has Ve Got News For You?

Those who were in America when George W. Bush described Al Gore’s economic figures as “fuzzy math,” will remember how whilst he kept... Read more

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Kathy Heslop - 22/02/2013

Digital

Savvy marketers will use mobile to bridge online and offline

Opinion: email to mobile

Mobile is an industry full of innovation, change and remarkable growth. Indeed, Gartner predicts that by 2013 mobile phones will overtake... Read more

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Colin Grieves - 20/02/2013

Digital