Opinion - Mobile

Opinion - Mobile

Why are conversion rates on mobile devices so poor?

After many false dawns, mobile browsing has finally overtaken desktop. But despite this growth,... Read more

OTT messaging apps are booming – but what’s the opportunity for brands?

Wherever you look nowadays in the global mobile landscape you cannot avoid the explosive growth... Read more

The view from Brazil: How the World Cup advertising battle is playing out on the ground

The World Cup may be a television advertiser's dream and a social media bonanza, but how is the... Read more

Beacon technology doesn't only have to be for retailers

Beacon technology doesn't only have to be for retailers video
Beacon technology doesn't only have to be for retailers video
Beacon technology doesn't only have to be for retailers video

Since the end of 2013 there has been much talk in the industry – and many column inches in the... Read more

Chromecast is great but Google really needs to get a move on providing more content

It was only about five or six years ago that I had the chance to first use a Smart TV, long... Read more

Connected devices are booming – but how many will actually improve our lives?

Connected devices are booming – but how many will actually improve our lives? video
Connected devices are booming – but how many will actually improve our lives? video

From fitbits that track our daily activity levels to Google Glasses that record what we see,... Read more

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