Opinion - Market Research

Opinion - Market Research

From arousal to behaviour: How out of home influences the five stages of brain reaction

Mungo Knott, marketing and insight director at Primesight, worked with psychologists from... Read more

Heard of floating voters? Here's why floating consumers could make the difference for marketers

Who are 'floating' consumers and why should you be concerned about them? YouGov chief executive... Read more

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