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Opinion - Market Research

Dadaism and Data

My leap from space back to cyberspace always was going to be a surreal one. However, without being fantastical, DADAISM does exist in the... Read more

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Kathy Heslop - 07/05/2013

Digital

From arousal to behaviour: How out of home influences the five stages of brain reaction

Opinion: Guest Columnists

Mungo Knott, marketing and insight director at Primesight, worked with psychologists from... Read more

0 comments

Mungo Knott - 03/05/2013

Advertising

Can it be that US customers really just want a bargain?

Opinion: Letter from America

What is it with British retailers and the American market? With the news that Tesco faces a £1 billion writedown on its six-year-old... Read more

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Noel Young - 09/04/2013

Advertising

How an Apple genius brought chaos to a great US chain store brand

Opinion: Letter from America

It seemed like a dream idea at the time. Take the genius executive who created the iconic Apple stores around the world and transplant... Read more

1 comment

Noel Young - 08/03/2013

Advertising

gallery

Understanding the 'fuzzy data' of performance marketing and e-commerce

Opinion: Has Ve Got News For You?

Those who were in America when George W. Bush described Al Gore’s economic figures as “fuzzy math,” will remember how whilst he kept... Read more

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Kathy Heslop - 22/02/2013

Digital

Heard of floating voters? Here's why floating consumers could make the difference for marketers

Opinion: Guest Columnists

Who are 'floating' consumers and why should you be concerned about them? YouGov chief executive... Read more

0 comments

Stephan Shakespeare - 11/02/2013

Market Research

Elizabeth Gunner and Nicole Hartnett work for the Ehrenberg-Bass Institute for Marketing Science

Elizabeth Gunner and Nicole Hartnett of the Ehrenberg-Bass Institute for Marketing Science discuss how marketing can be viewed as a science

Opinion: Guest Columnists

In this series of blogs researchers from the Ehrenberg-Bass Institute, part of the University of South Australia, will share with Drum... Read more

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- 03/01/2013

Market Research

Why market researchers are an attractive prospect to investors

Opinion: Mergers and acquisitions

In Drum blog posts past, my Green Square colleague Tony Walford has spoken about the appeal of niche marcomms companies – operating in... Read more

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Andrew Moss - 16/11/2012

Market Research

Lies, Half-Truths and CVs in a Digital Age

Opinion: Duncan Parry

It seems to be this summer's trend to bring a CV scandal every week in digital land. First Yahoo's new CEO was found to have a non... Read more

1 comment

Duncan Parry - 24/08/2012

Advertising

The Olympics: Patriotic delirium has descended, says the New York Times

Opinion: Letter from America

Sitting here in the US, gnawing my my fingernails in frustration at not being able to see Mo Farah’s s amazing 5000-metre victory, I... Read more

0 comments

Noel Young - 12/08/2012

Events

The B2B Social Series #5 - Building a Strategy in 5 Steps

Opinion: Guest Columnists

We understand why we’re engaging in B2B social, we understand the market and we now know which platforms we’re going to use. Now we need... Read more

0 comments

Pete Wood - 01/08/2012

Advertising

Could Facebook really be the advertising emperor after all?

Opinion: Letter from America

Facebook will replace online display advertising as we know it - and will become the highest grossing media property in history. ... Read more

0 comments

Noel Young - 07/07/2012

Advertising

Hi, you’re through to the Sales Prevention Department – how can I NOT help? How agencies lose clients even before they win them

Opinion: Guest Columnists

New business has become all the more crucial to marketing and communications agencies in recent times, as prices are driven down and... Read more

25 comments

Diane Young - 11/04/2012

Advertising

Putting Your Pants On All By Yourself

Opinion: Tender Spot

“We need some marketing input. I know there are agencies out there who specialise in this sort for thing, but it’s so difficult to find... Read more

10 comments

Tender Spot - 27/02/2012

Advertising

The Works

'We knew it was important, but we didn’t focus on its importance' - creative Don Smith interviews his hero I ❤ NY creator Milton Glaser

Knowledge Bank

Mobile, tablet and the
future of the website

Mobile, tablet and the <br />future of the website

Knowledge Bank

Tablet ads: context counts

Feature

Bridging the gap: How mobile is tying together online and offline customer journeys for Kellogg's, Lastminute.com and TUI UK

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