During the major fashion weeks, more and more labels have made their runway shows accessible to their consumers and wannabe consumers (me... Read more
Last week The Drum Viral Chart, powered by VAN, was packed full of commercials for the US... Read more
Google is rolling out an AdWords upgrade aimed at helping marketers hone paid-search targeting across multiple devices, while letting... Read more
This week was going to be all about Blackberry, a brand that I have knocked on these here pages in the past but who, ultimately, I love... Read more
Yesterday afternoon, the community manager for the official HMV Twitter (@hmvtweets) account live-tweeted the firing of 60 staff. In the... Read more
It feels like an age since we had a new social platform to get excited about. When I say an age, I’m talking 6-7 months. I don’t think... Read more
Andrew Boulton, copywriter at the Together Agency, wonders if big companies are too focused on social media customer relations. Read more
So, Facebook is ready to take on Google (Trip Advisor, Amazon, and Ebay…), or is it? Launched with much hype as the ‘third pillar of... Read more
When Facebook unveiled its new Graph Search tool yesterday, we saw the social media giant firmly square up to rivals such as Google,... Read more
The news that HMV is going into administration has gripped the nation. It was on the front page of most of yesterday’s papers and even... Read more
Yesterday, Instagram chose to remind users of the new privacy policy that is to come into effect 19th Jan. ... Read more
Amy Jo Martin - founder of social media consultancy Digital Royalty; author of Renegades Write the Rules; and former director of digital... Read more
The digital revolution has changed every facet of life, from business to education, from how we communicate to how we receive our news,... Read more
When shop shelves (virtual and real) are groaning with Christmas ware, advertising efforts... Read more
Andrew Boulton , copywriter at the Together Agency, believes marketing can help to push through tighter gun control in the USA. Read more
Giles Palmer, CEO at Brandwatch, takes a look at some of the social buzz around this year's... Read more
A few days ago, the BBC and Tech Crunch reported a troubling story from Saudi Arabia. A gentleman was with his wife at the airport when... Read more
It’s beginning to look a lot like Christmas; the nights are drawing in, there’s a crisp wintery chill in the air and our high streets are... Read more
As Instagram disables its photos from appearing in Twitter, Cake's digital planner Steve Cater looks at the battle between the two... Read more
Different brands have different needs of where this social network fits into their business model. Some use it as a Marketing channel,... Read more
