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Opinion - Social Media

Barclays Business: What were they thinking?

Barclays Business goes back to basics, but forgets the fundamentals of social media marketing

Given what's been going on in Cyprus at the moment it seemed appropriate to look at the wonderful world of consumer finance. These days I... Read more

2 comments

Nick Watt - 26/03/2013

Digital

Coke's legions of Facebook fans 'do little to drive short-term sales'

Why the social media sceptics are right, and why the ROI debate needs to change

Opinion: Guest Columnists

According to Coca Cola marketer Eric Schmidt, Coke's giant community of 60+ million Facebook fans does little to drive short-term sales. ... Read more

9 comments

Dirk Singer - 25/03/2013

Social Media

Why 'London's moment has arrived'

Opinion: Has Ve Got News For You?

Saul Klein of Index Ventures strongly believes this. He said it. ... Read more

2 comments

Kathy Heslop - 15/03/2013

Advertising

Learning from EA's botched SimCity launch - 10 tips to avoid alienating your customers

Opinion: What were they thinking?

There are many well-documented reasons why apparently solid businesses find themselves disrupted in the modern age. How you handle it is... Read more

0 comments

Jon Bains - 15/03/2013

Marketing

Life through a lens: Will Google Glass turn us all into drones?

Opinion: Guest Columnists

Google Glass was demonstrated at SXSW this week, prompting much debate about whether the tech giant's latest gadget will change how we... Read more

2 comments

Ed Castillo - 13/03/2013

Media

SXSW panel report: Sources in the Social Media Age

Opinion: Guest Columnists

Journalism has been heavily affected and influenced through the advent of social media, both in terms of making communication with... Read more

1 comment

Stephen Lepitak - 09/03/2013

Social Media

How did Evernote handle its hacking crisis?

Opinion: What were they thinking?

Leadership in this digital age comes with plenty of new challenges. Business decisions that in the past would have been easy to predict... Read more

4 comments

Jon Bains - 08/03/2013

Digital

Interview with Jeremy Gilley, Founder of Peace One Day

Opinion: Has Ve Got News For You?

In the second in our series, we are delighted to share this interview with the extraordinary Jeremy Gilley, Founder of Peace One Day. ... Read more

0 comments

Kathy Heslop - 06/03/2013

Digital

Sir Martin Sorrell says Twitter is a 'PR medium, not an advertising one'

Good on you Sir Martin - why Sorrell is right about Twitter being a PR medium, not an advertising one

Opinion: Mergers and acquisitions

Today (Friday 2nd March) sees marketing services giant WPP unveil its latest set of results. These are being considered elsewhere on The... Read more

1 comment

Barry Dudley - 01/03/2013

Marketing

It has been a painful week for Interflora

Are we OK to kick in former clients now? Oh yeah, and the UK got downgraded apparently?

Opinion: Smack My Pitch Up

No time for niceties and introductions this week. Let's get straight into it, as it is a busy one. ... Read more

0 comments

Andy Barr - 28/02/2013

Public Relations

Google Glass and the most extreme job interview ever from Heineken - the story behind this week's viral videos

Opinion: The Viral Video Blog

Mel Peck from the Viral Ad Network picks out the highlights from The Drum's Viral Video Chart and... Read more

0 comments

Mel Peck - 28/02/2013

Digital

video

Does Google's hardline stance on Interflora spell the end of the advertorial?

Opinion: Guest Columnists

Advertorials in newspapers have been an effective and accepted marketing tool for many years and long before the internet. In most cases,... Read more

2 comments

David Mill - 26/02/2013

Digital

Teens, Tumblr and the hidden worlds of the social web

Opinion: Guest Columnists

On an unproductive afternoon of idly clicking through interconnected blog posts, I recently found myself on a web page dedicated to the... Read more

2 comments

Annie Macfarlane - 25/02/2013

Social Media

Understanding the 'fuzzy data' of performance marketing and e-commerce

Opinion: Has Ve Got News For You?

Those who were in America when George W. Bush described Al Gore’s economic figures as “fuzzy math,” will remember how whilst he kept... Read more

0 comments

Kathy Heslop - 22/02/2013

Digital

Rumoured acquisition of Microsoft Atlas by Facebook 'a game changer'

Opinion: Guest Columnists

The rumoured acquistion of Microsoft's Atlas software by Facebook has become a very poorly kept secret, with the main question simply... Read more

0 comments

Julie Langley - 22/02/2013

Social Media

Virals round-up: The advertising industry does the Harlem Shake

Opinion: The Viral Video Blog

Mel Peck from the Viral Ad Network dissects The Drum's Viral Video Chart and looks at which... Read more

0 comments

Mel Peck - 21/02/2013

Digital

video

Savvy marketers will use mobile to bridge online and offline

Opinion: email to mobile

Mobile is an industry full of innovation, change and remarkable growth. Indeed, Gartner predicts that by 2013 mobile phones will overtake... Read more

0 comments

Colin Grieves - 20/02/2013

Digital